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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Corporate Social Responsibility"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Corporate Social Responsibility
Relationship marketing
Consumer behaviour
179
Konsumentenverhalten
179
Beziehungsmarketing
107
Brand management
104
Markenführung
104
Brand image
83
Markenimage
83
Customer satisfaction
54
Kundenzufriedenheit
54
Marketing management
46
Marketingmanagement
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43
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Aufsatz in Zeitschrift
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124
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Thaichon, Park
4
Liu, Matthew Tingchi
3
Quach, Sara
3
Ahn, Jiseon
2
Al-Hawari, Mohd Ahmad
2
Anisimova, Tatiana
2
Bowden, Jana
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Chu, Rongwei
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Farzana Quoquab
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Ho Huy Tuu
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Hong, Zhao
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Huang, Yung-Chuan
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Iyer, Rajesh
2
Jebarajakirthy, Charles
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Jeong, Yunduk
2
Kim, Sukkyu
2
Leckie, Civilai
2
Mou, Yupeng
2
Ndubisi, Nelson Oly
2
Olsen, Svein O.
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
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Wong, IpKin Anthony
2
Wright, Owen
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Yang, Zhilin
2
Yen, Jerome
2
Abdolvand, Mohammad Ali
1
Ahmad, Fauziah Sh.
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1
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Alryalat, Mohammad Abdallah Ali
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1
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1
Arshad, M. Usman
1
Arwani, Mokhamad
1
Bae, Byung Ryul
1
Bai, Xuesong
1
Bandara, Sumangala
1
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1
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Asia Pacific journal of marketing and logistics
Journal of business ethics : JOBE
1,405
Journal of business research : JBR
970
Journal of retailing and consumer services
621
Corporate social responsibility and environmental management
604
Industrial marketing management : the international journal for industrial and high-tech firms
452
International journal of hospitality management
376
Business strategy and the environment
357
Business & society
284
Journal of business ethics : JBE
247
The journal of services marketing
233
Cogent business & management
224
The journal of business & industrial marketing
213
Finance research letters
209
The service industries journal
206
Journal of the Academy of Marketing Science
201
Journal of strategic marketing
186
International journal of contemporary hospitality management
157
The journal of brand management : an international journal
156
Tourism management : research, policies, practice
156
International journal of electronic customer relationship management : IJECRM
141
International journal of production economics
137
Journal of travel and tourism marketing
136
Journal of marketing
135
Technological forecasting & social change : an international journal
135
Journal of hospitality marketing & management
131
The journal of product & brand management
131
Business horizons
122
Journal of service research : JSR
118
Marketing intelligence & planning
118
Psychology & marketing
118
Corporate governance : the international journal for effective board performance
117
Business ethics quarterly : the journal of the Society for Business Ethics
115
Business ethics : a European review
114
Journal of sustainable finance & investment
114
European journal of marketing : EJM
113
Journal of retailing
109
Journal of service management
109
European research studies
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
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ECONIS (ZBW)
124
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124
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1
Delicious promoter of the restaurant business : measuring impact of supply chain, brand personality and CSR on brand equity development
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2521-2537
Persistent link: https://www.econbiz.de/10014430264
Saved in:
2
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
3
A framework of firms' business sustainability endeavours with internal and external stakeholders through time across oriental and occidental business contexts
Lee, Tzong-ru
;
Lin, Ku-Ho
;
Chen, Chang-Hsiung
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
5
,
pp. 963-986
Persistent link: https://www.econbiz.de/10013390929
Saved in:
4
An impetus for the research paradigm of corporate citizenship and customer loyalty : imprints from scale construction
Gulati, Twinkle
;
Shankar, Siddharatha
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 581-598
Persistent link: https://www.econbiz.de/10014486763
Saved in:
5
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
6
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
7
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
8
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
9
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
10
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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