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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Dienstleistungsqualität"
~subject:"Einzelhandel"
~subject:"Event-Marketing"
~subject:"Markenartikel"
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Dienstleistungsqualität
Einzelhandel
Event-Marketing
Markenartikel
Beziehungsmarketing
107
Relationship marketing
107
Consumer behaviour
81
Konsumentenverhalten
81
Customer satisfaction
41
Kundenzufriedenheit
41
Brand image
32
Markenimage
32
Brand management
30
Markenführung
30
Service quality
25
Confidence
17
Vertrauen
17
Brand
15
Social Web
14
Social web
14
Brand loyalty
13
Internet marketing
13
Online retailing
13
Online-Handel
13
Online-Marketing
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E-commerce
12
Electronic Commerce
12
Markentreue
12
China
9
Retail trade
9
Customer loyalty
8
Emotion
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Customer retention
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Holiday behaviour
7
Marketing management
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Marketingmanagement
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Urlaubsverhalten
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Viral marketing
7
Virales Marketing
7
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Australien
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Quach, Sara
3
Thaichon, Park
3
Jebarajakirthy, Charles
2
Abdolvand, Mohammad Ali
1
Akin, Mahmut Selami
1
Akoglu, Halil Erdem
1
Al-Hawari, Mohd Ahmad
1
Alam, Abdullah
1
Amenuvor, Fortune Edem
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Anisimova, Tatiana
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Arshad, M. Usman
1
Bae, Byung Ryul
1
Barari, Mojtaba
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1
Castro-Lopez, Adrian
1
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1
Chen, Jiawen
1
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1
Chen, Wei-Chen
1
Cho, Heetae
1
Clemens, Michael Daniel
1
Dang Ha Anh Le
1
Deng, Ssu
1
Di Benedetto, C. Anthony
1
Ding, Wenmei
1
Dinh Toan Nguyen
1
Dong, Xuebing
1
Du, Wenxuan
1
Dwivedi, Abhishek
1
Edward, Manoj
1
El Abed, Mehdi
1
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1
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Gan, Christopher
1
Gandhi, Aradhana
1
Hantula, Donald A.
1
Hao, Ruohong
1
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
387
Journal of business research : JBR
224
International journal of hospitality management
159
The journal of services marketing
111
Journal of hospitality marketing & management
89
The service industries journal
88
International journal of contemporary hospitality management
82
The journal of brand management : an international journal
79
Journal of travel and tourism marketing
77
The journal of product & brand management
76
Tourism management : research, policies, practice
65
Journal of retailing
62
Services marketing quarterly
60
SpringerLink / Bücher
58
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
58
Cogent business & management
55
Journal of service management
53
Journal of service research : JSR
53
Marketing intelligence & planning
50
International journal of retail & distribution management
48
Journal of strategic marketing
48
Service business
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
47
Psychology & marketing
46
The international review of retail, distribution and consumer research
45
International journal of retail and distribution management
43
European journal of marketing : EJM
39
Industrial marketing management : the international journal for industrial and high-tech firms
37
The TQM journal : the international review of organizational improvement
36
Journal of the Academy of Marketing Science
32
Journal of marketing
30
International journal of quality and service sciences
28
The international journal of bank marketing : IJBM
28
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
27
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
27
Journal of service research
27
International journal of event and festival management
25
Journal of air transport management
25
Managing service quality : MSQ ; an international journal
25
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ECONIS (ZBW)
50
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date (oldest first)
1
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
2
Transforming customers into evangelists : influence of online brand
experience
on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
3
Exploring relationship among semiotic product packaging, brand
experience
dimensions, brand trust and purchase intentions in an Asian emerging market
Shukla, Mahima
;
Misra, Richa
;
Singh, Deepak
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 249-265
Persistent link: https://www.econbiz.de/10013553050
Saved in:
4
The role of a mega-sporting event in attracting domestic tourists : the case of Seoul
Jeong, Yunduk
;
Kim, Sukkyu
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 306-321
Persistent link: https://www.econbiz.de/10013163331
Saved in:
5
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
6
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
7
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
8
The impact of AI-powered technologies on aesthetic, cognitive and affective
experience
dimensions : a connected store experiment
El Abed, Mehdi
;
Castro-Lopez, Adrian
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 715-735
Persistent link: https://www.econbiz.de/10014486773
Saved in:
9
Influence of robots service quality on customers' acceptance in restaurants
Shah, Tejas R.
;
Kautish, Pradeep
;
Mehmood, Khalid
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3117-3137
Persistent link: https://www.econbiz.de/10014486641
Saved in:
10
Creating value for patients through service encounter experiences : evidence from Turkey
Akin, Mahmut Selami
;
Okumuş, Abdullah
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014285902
Saved in:
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