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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Internationales Marketing
Konsumentenverhalten
Marketingmanagement
Brand management
104
Markenführung
104
Consumer behaviour
84
Brand image
70
Markenimage
70
Brand
43
Markenartikel
43
Beziehungsmarketing
27
Relationship marketing
27
Social Web
12
Social web
12
Brand loyalty
10
Markentreue
10
Advertising effects
9
Internet marketing
9
Online-Marketing
9
Werbewirkung
9
Brand attitude
8
China
8
Customer satisfaction
8
Designation of origin
8
Herkunftsbezeichnung
8
Kundenzufriedenheit
8
Luxury goods
8
Luxusgüter
8
Brand trust
7
Fashion
7
Marketing management
7
Mode
7
Advertising
6
Confidence
6
Taiwan
6
Vertrauen
6
Viral marketing
6
Virales Marketing
6
Werbung
6
Brand equity
5
Einzelhandel
5
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Article
87
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Article in journal
87
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87
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English
87
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Chen, Jiawen
3
Liao, Junyun
3
Anisimova, Tatiana
2
Bandyopadhyay, Argho
2
Casidy, Riza
2
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Hu, Yanghong
2
Ko, Eunju
2
Le, Angelina Nhat Hanh
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Au, Raymond
1
Bae, Byung Ryul
1
Bai, Yuli
1
Banerjee, Saikat
1
Baoku, Li
1
Basfirinci, Cigdem
1
Basu, Rituparna
1
Baumann, Chris
1
Bayram, Pelin
1
Behrendt, Karl
1
Buchanan-Oliver, Margo
1
Cham Tat Huei
1
Chan, Nga Cheng
1
Chan-Olmsted, Sylvia M.
1
Chang, En Chi
1
Chang, Man Kit
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
435
The journal of brand management : an international journal
314
The journal of product & brand management
301
Journal of retailing and consumer services
257
European journal of marketing : EJM
89
Psychology & marketing
89
Journal of marketing communications
82
International journal of hospitality management
77
Journal of strategic marketing
75
SpringerLink / Bücher
70
Marketing intelligence & planning
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of international consumer marketing
59
Journal of promotion management : innovations in planning and applied research
59
International journal of advertising : the review of marketing communications
58
Journal of marketing management : MM
58
International marketing review
54
International journal of internet marketing and advertising : IJIMA
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Journal of marketing
53
Journal of promotion management : JPM
52
Journal of the Academy of Marketing Science
51
Marketing letters : a journal of research in marketing
51
Journal of global marketing
50
International journal of consumer studies
46
Cogent business & management
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
The journal of consumer marketing
45
Journal of fashion marketing and management
44
Journal of international marketing
43
The IUP journal of brand management : IJBRM
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of retail & distribution management
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Qualitative market research : an international journal
36
International journal of advertising : the quarterly review of marketing communications
35
International journal of contemporary hospitality management
35
Journal of Islamic marketing
35
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ECONIS (ZBW)
87
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
7
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
8
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
9
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
10
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
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