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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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Konsumentenverhalten
Markenführung
Social Web
43
Social web
43
Consumer behaviour
26
Internet marketing
18
Online-Marketing
18
Beziehungsmarketing
13
Relationship marketing
13
Brand management
12
Social media
10
Brand image
9
Markenimage
9
Online retailing
7
Online-Handel
7
Social relations
6
Soziale Beziehungen
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China
5
Customer integration
5
Customer satisfaction
5
E-commerce
5
Electronic Commerce
5
Kundenintegration
5
Kundenzufriedenheit
5
Viral marketing
5
Virales Marketing
5
Communication media
4
Emotion
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Kommunikationsmedien
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Brand equity
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Markenartikel
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Lee, Jungwon
2
Park, Cheol
2
Agnihotri, Durgesh
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Asakawa, Kiyoshi
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Bai, Xuesong
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Bayram, Pelin
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Cham Tat Huei
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Chan-Olmsted, Sylvia M.
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Cheung, Man Lai
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Chinelato, Flavia Braga
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Chiu, Weisheng
1
Cho, Heetae
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Ding, Zhihua
1
Du, Peng
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Elrehail, Hamzah
1
Eugene Cheng-xi Aw
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Fan, Jiao
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Gao, Lingling
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Han, Jeongsoo
1
Hao, Junying
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Hao, Ruohong
1
Herrando, Carolina
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Hong, Zhao
1
Hu, Meng
1
Hu, Yanghong
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
229
Journal of retailing and consumer services
173
International journal of internet marketing and advertising : IJIMA
106
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Technological forecasting & social change : an international journal
64
The journal of product & brand management
64
The journal of brand management : an international journal
55
Journal of marketing communications
54
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
47
International journal of advertising : the review of marketing communications
46
Psychology & marketing
43
Journal of marketing management : MM
42
International journal of consumer studies
41
International journal of electronic marketing and retailing : IJEMR
41
Tourism management : research, policies, practice
40
Journal of electronic commerce research : JECR
39
Cogent business & management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Information systems research : ISR
33
Journal of management information systems : JMIS
33
Journal of marketing
33
International journal of technology marketing : IJTMkt
31
Marketing intelligence & planning
31
Electronic commerce research
30
Journal of fashion marketing and management
30
International journal of hospitality management
29
Business horizons
28
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
SpringerLink / Bücher
28
Young consumers : insight and ideas for responsible marketers
28
Journal of the Academy of Marketing Science
27
International journal of contemporary hospitality management
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
International journal of business information systems : IJBIS
25
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ECONIS (ZBW)
30
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30
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1
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
4
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
7
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
8
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
9
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
10
Appearance and media popularity affecting experiential gift-giving
Chen, Tser-yieth
;
Wu, Hsueh Ling
;
Tai, Zhi-Cheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2198-2215
Persistent link: https://www.econbiz.de/10014430220
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