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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenführung"
~subject:"Online-Handel"
~subject:"Werbewirkung"
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Markenführung
Online-Handel
Werbewirkung
Consumer behaviour
391
Konsumentenverhalten
391
Brand image
89
Markenimage
89
Brand management
84
Beziehungsmarketing
68
Relationship marketing
68
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47
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China
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Chen, Jiawen
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
665
Journal of retailing and consumer services
620
The journal of product & brand management
298
The journal of brand management : an international journal
276
Journal of marketing communications
183
Psychology & marketing
170
International journal of advertising : the review of marketing communications
160
International journal of hospitality management
131
International journal of internet marketing and advertising : IJIMA
125
Journal of promotion management : innovations in planning and applied research
120
European journal of marketing : EJM
113
Journal of internet commerce
113
International journal of electronic marketing and retailing : IJEMR
111
Cogent business & management
106
Marketing intelligence & planning
106
International journal of consumer studies
102
International journal of advertising : the quarterly review of marketing communications
100
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
99
Journal of international consumer marketing
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Journal of promotion management : JPM
91
Marketing letters : a journal of research in marketing
90
International journal of retail & distribution management
88
Journal of retailing
88
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
87
Electronic commerce research
83
Journal of strategic marketing
83
Journal of the Academy of Marketing Science
83
The international review of retail, distribution and consumer research
82
Journal of marketing
80
Journal of fashion marketing and management
77
The journal of consumer marketing
77
Journal of global marketing
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of marketing research : JMR
70
Journal of advertising research
67
International journal of retail and distribution management
63
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ECONIS (ZBW)
143
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
5
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
6
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
7
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
8
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
9
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
10
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
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