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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenführung"
~subject:"Relationship marketing"
~subject:"Service quality"
~subject:"Virales Marketing"
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Markenführung
Relationship marketing
Service quality
Virales Marketing
Consumer behaviour
391
Konsumentenverhalten
391
Brand image
91
Markenimage
91
Brand management
85
Beziehungsmarketing
68
Customer satisfaction
47
Kundenzufriedenheit
47
China
46
Brand
43
Markenartikel
43
Online retailing
43
Online-Handel
43
Dienstleistungsqualität
31
Advertising effects
27
Werbewirkung
27
Designation of origin
26
Herkunftsbezeichnung
26
Internet marketing
26
Online-Marketing
26
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26
Social web
26
E-commerce
24
Electronic Commerce
23
Confidence
21
Marketing management
21
Marketingmanagement
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Vertrauen
21
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20
Innovation adoption
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Innovationsakzeptanz
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Viral marketing
19
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18
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155
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Liu, Matthew Tingchi
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Chen, Jiawen
3
Liao, Junyun
3
Bandyopadhyay, Argho
2
Casidy, Riza
2
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Hong, Zhao
2
Hu, Yanghong
2
Jain, Nikunj Kumar
2
Jebarajakirthy, Charles
2
Ko, Eunju
2
Le, Angelina Nhat Hanh
2
Lee, Dae Hui
2
Okumuş, Abdullah
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Thaichon, Park
2
Yen, Jerome
2
Zúñiga, Miguel Ángel
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Abror, Abror
1
Ahmed, Jashim Uddin
1
Akhtar, Nadeem
1
Akin, Mahmut Selami
1
Akoglu, Halil Erdem
1
Al-Hawari, Mohd Ahmad
1
Alam, Abdullah
1
Allameh, Sayyed Mohsen
1
Alryalat, Mohammad Abdallah Ali
1
Amenuvor, Fortune Edem
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
787
Journal of retailing and consumer services
743
International journal of hospitality management
355
The journal of product & brand management
303
The journal of brand management : an international journal
287
The journal of services marketing
183
Psychology & marketing
178
International journal of contemporary hospitality management
148
European journal of marketing : EJM
138
Journal of travel and tourism marketing
137
Journal of hospitality marketing & management
136
Journal of the Academy of Marketing Science
136
Cogent business & management
132
Journal of strategic marketing
121
Journal of marketing communications
115
The service industries journal
112
Journal of retailing
111
Journal of marketing
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
SpringerLink / Bücher
107
Marketing intelligence & planning
106
International journal of internet marketing and advertising : IJIMA
104
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
99
Tourism management : research, policies, practice
96
International journal of consumer studies
94
Marketing letters : a journal of research in marketing
89
International journal of retail & distribution management
88
Services marketing quarterly
87
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
86
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
86
Journal of international consumer marketing
86
The international review of retail, distribution and consumer research
86
Journal of marketing management : MM
82
Journal of promotion management : innovations in planning and applied research
79
International journal of electronic marketing and retailing : IJEMR
77
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of service management
75
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
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ECONIS (ZBW)
155
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
3
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
6
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
7
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
8
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
9
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
10
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
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