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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Marketing management"
~subject:"USA"
~subject:"Virales Marketing"
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Marketing management
USA
Virales Marketing
Brand management
104
Markenführung
104
Consumer behaviour
84
Konsumentenverhalten
84
Brand image
70
Markenimage
70
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43
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43
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Asia Pacific journal of marketing and logistics
Industrial marketing management : the international journal for industrial and high-tech firms
130
Journal of business research : JBR
84
The journal of brand management : an international journal
79
The journal of product & brand management
72
The journal of business & industrial marketing
62
Journal of business-to-business marketing
38
Journal of retailing and consumer services
37
European journal of marketing : EJM
30
Journal of strategic marketing
30
Journal of marketing communications
28
SpringerLink / Bücher
25
Journal of marketing
24
Journal of marketing management : MM
21
International journal of internet marketing and advertising : IJIMA
19
Journal of the Academy of Marketing Science
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
International journal of hospitality management
16
Journal of promotion management : innovations in planning and applied research
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of advertising research
14
Business horizons
13
Gabler Edition Wissenschaft
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing for higher education
13
Marketing intelligence & planning
13
Cogent business & management
12
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of promotion management : JPM
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Springer eBook Collection
12
Harvard business review : HBR
11
Harvard-Business-Manager : das Wissen der Besten
11
International marketing review
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Journal of retailing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
15
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1
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10
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15
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date (oldest first)
1
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
2
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
3
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
4
Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham
;
Abbas, Jawad
;
Ul Haq, Muhammad Zia
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
Saved in:
5
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
6
The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin
;
Reich, Allen Z.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
Saved in:
7
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
8
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
9
Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan
;
Wang, Yong Jian
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
Saved in:
10
Luxury branding : the industry, trends, and future conceptualisations
Seo, Yuri
;
Buchanan-Oliver, Margo
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10010508356
Saved in:
1
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