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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Online-Handel"
~subject:"Werbewirkung"
~subject:"Werbung"
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Online-Handel
Werbewirkung
Werbung
Consumer behaviour
391
Konsumentenverhalten
391
Brand image
89
Markenimage
89
Brand management
84
Markenführung
84
Beziehungsmarketing
68
Relationship marketing
68
Customer satisfaction
47
Kundenzufriedenheit
47
China
46
Brand
43
Markenartikel
43
Online retailing
43
Dienstleistungsqualität
31
Service quality
31
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27
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Chiu, Weisheng
2
Cho, Heetae
2
Gao, Zhihong
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Pornpitakpan, Chanthika
2
Agnihotri, Durgesh
1
Al-Hawari, Mohd Ahmad
1
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1
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1
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1
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1
Celik, Hakan
1
Chan, Shiu Fai
1
Chang, En Chi
1
Chang, Tsung-Sheng
1
Chao, Chih-Wei
1
Chaturvedi, Pallavi
1
Che, Tong
1
Chen, Chien-Hsiung
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Chen, Wen-Kuo
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Cui, Li
1
Deng, Hepu
1
Dio, Kevin
1
Dix, Steve
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Do, Boram
1
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1
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
410
Journal of business research : JBR
321
International journal of advertising : the review of marketing communications
159
Journal of marketing communications
152
Psychology & marketing
103
International journal of advertising : the quarterly review of marketing communications
102
International journal of internet marketing and advertising : IJIMA
99
Journal of internet commerce
96
International journal of electronic marketing and retailing : IJEMR
94
Journal of advertising research
91
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of promotion management : innovations in planning and applied research
81
Electronic commerce research
79
Journal of promotion management : JPM
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
72
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
72
Cogent business & management
66
International journal of hospitality management
66
International journal of consumer studies
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Management science : journal of the Institute for Operations Research and the Management Sciences
62
Information systems research : ISR
59
Journal of retailing
59
The international review of retail, distribution and consumer research
59
International journal of retail & distribution management
58
Journal of advertising : official publication of the American Academy of Advertising
58
Marketing intelligence & planning
56
Journal of electronic commerce research : JECR
55
Marketing letters : a journal of research in marketing
53
Journal of international consumer marketing
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
The journal of product & brand management
48
European journal of marketing : EJM
47
International journal of retail and distribution management
46
Journal of marketing research : JMR
46
International journal of e-business research : an official publication of the Information Resources Management Association
45
Journal of marketing
45
International journal of electronic commerce : IJEC
44
Journal of advertising
43
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ECONIS (ZBW)
73
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73
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1
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
2
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
3
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
4
Emotional responses in online social interactions : the mediating role of flow
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1599-1617
Persistent link: https://www.econbiz.de/10014315791
Saved in:
5
An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng
;
Oh, Ga-Eun
;
Cho, Heetae
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796
Saved in:
6
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
7
An empirical study on repeat consumer's shopping satisfaction on C2C e-commerce in Japan : the role of value, trust and engagement
Moriuchi, Emi
;
Takahashi, Ikuo
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 560-581
Persistent link: https://www.econbiz.de/10014285856
Saved in:
8
Exploring consumer purchase intention in cross-border e-commerce : evidence from "belt and road" countries
Jian, Jie
;
Lv, Ling
;
Wan, Li
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 625-644
Persistent link: https://www.econbiz.de/10014285866
Saved in:
9
Sustaining customer loyalty of fresh food e-tailers : an empirical study in China
Cui, Li
;
He, Shanshan
;
Deng, Hepu
;
Wang, Xiaoyi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 669-686
Persistent link: https://www.econbiz.de/10014285872
Saved in:
10
What motivates consumers to be in line with online shopping? : a systematic literature review and discussion of future research perspectives
Srivastava, Abhinav
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 687-725
Persistent link: https://www.econbiz.de/10014285875
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