//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Preismanagement"
~subject:"Social Web"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Preismanagement
Social Web
Consumer behaviour
390
Konsumentenverhalten
390
Brand image
89
Markenimage
89
Brand management
84
Markenführung
84
Beziehungsmarketing
68
Relationship marketing
68
Customer satisfaction
47
Kundenzufriedenheit
47
China
46
Brand
43
Markenartikel
43
Online retailing
43
Online-Handel
43
Dienstleistungsqualität
31
Service quality
31
Advertising effects
26
Designation of origin
26
Herkunftsbezeichnung
26
Internet marketing
26
Online-Marketing
26
Social web
26
Werbewirkung
26
E-commerce
24
Electronic Commerce
23
Confidence
21
Marketing management
21
Marketingmanagement
21
Vertrauen
21
Purchase intention
20
Innovation adoption
19
Innovationsakzeptanz
19
Viral marketing
19
Virales Marketing
19
Advertising
18
Werbung
18
Einzelhandel
17
India
17
more ...
less ...
Online availability
All
Undetermined
29
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Language
All
English
31
Author
All
Abdul, Waheed Kareem
1
Achtani, Dhiren
1
Agnihotri, Durgesh
1
Alryalat, Mohammad Abdallah Ali
1
Asakawa, Kiyoshi
1
Bai, Xuesong
1
Cham Tat Huei
1
Chang, Angela Wen-yu
1
Chang, Man Kit
1
Chaturvedi, Pallavi
1
Chen, Chien-Wen
1
Chen, Jiawen
1
Chen, Tser-yieth
1
Chen, Wen-Kuo
1
Chen, Yangyang
1
Cheung, Man Lai
1
Chinelato, Flavia Braga
1
Chiu, Weisheng
1
Cho, Heetae
1
Ding, Zhihua
1
Du, Peng
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Eugene Cheng-xi Aw
1
Fan, Jiao
1
Gao, Lingling
1
Han, Jeongsoo
1
Hao, Junying
1
Hao, Ruohong
1
Herrando, Carolina
1
Hong, Zhao
1
Hu, Meng
1
Hu, Yanghong
1
Huang, Yung-Chuan
1
Huseynov, Samir
1
Ismail, Ahmed Rageh
1
Ivanov, Alex
1
Jiang, Ying
1
Jiménez Martínez, Julio
1
Johnson, Lester W.
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
270
Journal of retailing and consumer services
233
International journal of internet marketing and advertising : IJIMA
94
Management science : journal of the Institute for Operations Research and the Management Sciences
89
The journal of product & brand management
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Journal of revenue and pricing management
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Technological forecasting & social change : an international journal
61
Journal of promotion management : innovations in planning and applied research
55
Journal of marketing
52
International journal of advertising : the review of marketing communications
51
Psychology & marketing
51
International journal of hospitality management
49
Information systems research : ISR
48
Journal of marketing communications
48
Journal of internet commerce
47
The journal of brand management : an international journal
44
International journal of consumer studies
43
International journal of electronic marketing and retailing : IJEMR
43
Journal of electronic commerce research : JECR
42
Journal of management information systems : JMIS
41
Electronic commerce research
40
European journal of operational research : EJOR
40
Journal of the Academy of Marketing Science
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
International journal of industrial organization
36
Journal of marketing management : MM
36
Journal of retailing
36
Tourism management : research, policies, practice
36
Cogent business & management
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Operations research
32
International journal of electronic commerce : IJEC
31
Journal of strategic marketing
31
International journal of technology marketing : IJTMkt
30
Journal of travel and tourism marketing
30
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
4
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
7
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
8
Emotional responses in online social interactions : the mediating role of flow
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1599-1617
Persistent link: https://www.econbiz.de/10014315791
Saved in:
9
An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng
;
Oh, Ga-Eun
;
Cho, Heetae
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796
Saved in:
10
Understanding the role of image, quality and price for developing prestigious mass brands
Singh, Balgopal
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 533-559
Persistent link: https://www.econbiz.de/10014285854
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->