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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Consumer behaviour
209
Konsumentenverhalten
209
Beziehungsmarketing
107
Relationship marketing
107
Brand management
104
Markenführung
104
Brand image
86
Markenimage
86
Customer satisfaction
54
Kundenzufriedenheit
54
Marketing management
46
Marketingmanagement
46
Brand
43
Markenartikel
43
China
37
Dienstleistungsqualität
36
Service quality
36
Internet marketing
35
Online-Marketing
35
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30
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25
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25
International marketing
24
Internationales Marketing
24
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24
Virales Marketing
24
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Online-Handel
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Werbewirkung
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Marketing
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Liu, Matthew Tingchi
8
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Kaynak, Erdener
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Ko, Eunju
4
Pornpitakpan, Chanthika
4
Quach, Sara
4
Anisimova, Tatiana
3
Brooksbank, Roger
3
Bruwer, Johan
3
Casidy, Riza
3
Chen, Jiawen
3
Huang, Li
3
Jebarajakirthy, Charles
3
Kahiya, Eldrede Tinashe
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Liao, Junyun
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Ndubisi, Nelson Oly
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Plewa, Carolin
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Song, Xi
3
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3
Ahmad, Bilal
2
Ahn, Jiseon
2
Akhtar, Nadeem
2
Al-Hawari, Mohd Ahmad
2
Bandyopadhyay, Argho
2
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Cham Tat Huei
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Dwivedi, Yogesh Kumar
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Eugene Cheng-xi Aw
2
Fam, Kim Shyan
2
Farzana Quoquab
2
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
544
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
285
Management Science
274
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ECONIS (ZBW)
356
Showing
1
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10
of
356
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date (oldest first)
1
Decoding influencer
marketing
from a community perspective : typologies and
marketing
management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
2
Linking social media
marketing
efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
Social media
marketing
in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
5
Digital
marketing
innovation and firm performance : the role of decision-making comprehensiveness in dynamic environments
Erhan, Trihadi Pudiawan
;
Van Doorn, Sebastiaan
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 435-456
Persistent link: https://www.econbiz.de/10014486750
Saved in:
6
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
7
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
8
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
9
The effect of mobile device usage on creating text reviews
Park, Keeyeon
;
Kim, Hye-jin
;
Kim, Jong Min
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 1011-1029
Persistent link: https://www.econbiz.de/10014285931
Saved in:
10
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
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