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~isPartOf:"Asia-Pacific journal of business administration"
~isPartOf:"Journal of advertising research"
~subject:"Ethnic group"
~subject:"Kinder"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Asia-Pacific journal of business administration
Journal of advertising research
Young consumers : insight and ideas for responsible marketers
50
International journal of advertising : the quarterly review of marketing communications
19
Journal of advertising : official publication of the American Academy of Advertising
17
International journal of consumer studies
10
International journal of advertising : the review of marketing communications
6
European journal of marketing : EJM
5
Journal of business research : JBR
5
International journal of retail & distribution management
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Application of gaming in new media marketing
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
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Psychology & marketing
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Tourism management perspectives : TMP
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Central European business review : CEBR
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De Gruyter studies in tourism
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Handbook of research on ethnic and intra-cultural marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of current issues and research in advertising : JCIRA
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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Marketing : ZFP ; journal of research and management
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Sydney Law School Research Paper
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The IUP journal of marketing management : IJMM
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The journal of consumer marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Advertising and violence : concepts and perspectives
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ECONIS (ZBW)
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1
Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina
;
Cassia, Fabio
- In:
Asia-Pacific journal of business administration
14
(
2022
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
Saved in:
2
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
3
The power of cultural factors in Spanish-language advertising : ethnic-group traits and metrics may predict advertiser investment across media platforms
Coffey, Amy Jo
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 346-355
Persistent link: https://www.econbiz.de/10010419804
Saved in:
4
The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
Ivanic, Aarti S.
;
Bates, Kenneth
;
Somasundaram, T.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 407-419
Persistent link: https://www.econbiz.de/10010481188
Saved in:
5
Brand-placement effectiveness and competitive interference in entertainment media : brand recall and choice in kid's video-game advertisements
Hang, Haming
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010383783
Saved in:
6
More than just "snap, crackle, and pop" : "Draw, Write, and Tell" ; an innovative research method with young children
Angell, Robert J.
;
Angell, Catherine
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10010245521
Saved in:
7
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
8
Can public-service advertising change children's nutrition habits? : the impact of relevance and familiarity
Hota, Monali
;
Chumpitaz Caceres, Rubén
;
Cousin, Antoine
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 460-477
Persistent link: https://www.econbiz.de/10008857198
Saved in:
9
Children's responses to gender-role stereotyped advertisements
Bakir, Aysen
;
Blodgett, Jeffrey G.
;
Rose, Gregory
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 255-266
Persistent link: https://www.econbiz.de/10003742677
Saved in:
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