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~isPartOf:"Asia-Pacific journal of management research and innovation"
~isPartOf:"CESifo Working Paper Series"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Personalization"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Personalization
Relationship marketing
Data protection
4
Datenschutz
4
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
E-commerce
2
Electronic Commerce
2
Online retailing
2
Online-Handel
2
Alibaba
1
Amazon
1
Artificial intelligence
1
Chipkarte
1
Confidence
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Customer retention
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Customer satisfaction
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Data Mining
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Data Warehouse
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Data mining
1
Data warehouse
1
Deutschland
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Digital voice assistants
1
Digitalisierung
1
Digitization
1
Germany
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Kundenbindung
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Kundenbindungsprogramm
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Kundenzufriedenheit
1
Künstliche Intelligenz
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Personalisierung
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Privacy
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Rabatt
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Aufsatz in Zeitschrift
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Esch, Franz-Rudolf
1
Kladroba, Andreas
1
Mishra, Saniya
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Paetz, Friederike
1
Schultz, Carsten D.
1
Ullrich, Sebastian
1
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Asia-Pacific journal of management research and innovation
CESifo Working Paper Series
Marketing : ZFP ; journal of research and management
Journal of retailing and consumer services
15
International journal of e-business research : an official publication of the Information Resources Management Association
7
Journal of retailing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Asia Pacific journal of marketing and logistics
3
Electronic commerce research
3
International journal of business information systems : IJBIS
3
International journal of contemporary hospitality management
3
International journal of electronic commerce : IJEC
3
International journal of retail and distribution management
3
Journal of business research : JBR
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of organizational computing and electronic commerce
3
Amfiteatru economic : an economic and business research periodical
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information systems research : ISR
2
International journal of business and globalisation : IJBG
2
International journal of electronic business : IJEB
2
International journal of electronic customer relationship management : IJECRM
2
International journal of hospitality management
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of digital banking
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of internet commerce
2
Journal of marketing
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Technological forecasting & social change : an international journal
2
Administrative Sciences : open access journal
1
Business ethics : a European review
1
Business horizons
1
Decision support systems : DSS ; the international journal
1
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ECONIS (ZBW)
4
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1
Trust in digital voice assistants : a fundamental determinant for companies' and customers' engagement in voice commerce
Schultz, Carsten D.
;
Paetz, Friederike
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 4-21
Persistent link: https://www.econbiz.de/10014306382
Saved in:
2
Online shopping dynamics influencing customer : Amazon vs. Alibaba
Mishra, Saniya
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 145-151
Persistent link: https://www.econbiz.de/10014246912
Saved in:
3
Wirkungen personalisierter Internetauftritte : eine Untersuchung der direkten und indirekten Wirkungen der Personalisierung sowie des Einflussfaktors Datenschutzbedenken
Ullrich, Sebastian
;
Esch, Franz-Rudolf
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 217-232
Persistent link: https://www.econbiz.de/10009792232
Saved in:
4
Data warehousing und data mining aus Sicht des deutschen Datenschutzrechts : einige Anmerkungen am Beispiel von Rabattkarten
Kladroba, Andreas
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 269-276
Persistent link: https://www.econbiz.de/10001655218
Saved in:
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