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~isPartOf:"Asian journal of business ethics : AJBE"
~isPartOf:"Electronic commerce research"
~isPartOf:"European management journal"
~isPartOf:"International journal of entrepreneurial behavior & research"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of strategic marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Virales Marketing
Konsumentenverhalten
32
Relationship marketing
17
Beziehungsmarketing
16
Bibliometrics
12
Bibliometrie
12
Brand management
12
Markenführung
12
Brand image
11
Markenimage
11
Customer satisfaction
6
Digitalisierung
6
Digitization
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34
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Beatty, Sharon E.
Paul, Justin
Roy, Sanjit
Laroche, Michel
29
Ko, Eunju
23
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
14
Balaji, M. S.
12
Bartikowski, Boris
12
Dwivedi, Yogesh Kumar
12
Seo, Yuri
12
Shukla, Paurav
12
Lim, Weng Marc
11
Pereira, Vijay
11
Richard, Marie-Odile
11
Sharma, Piyush
11
Walsh, Gianfranco
11
Septianto, Felix
10
Teng, Lefa
10
Veloutsou, Cleopatra
10
Chebat, Jean-Charles
9
Christodoulides, George
9
Das, Gopal
9
Filieri, Raffaele
9
Japutra, Arnold
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Balabanis, George
8
Behl, Abhishek
8
Choi, Jeonghye
8
Gupta, Suraksha
8
Liu, Martin J.
8
Melewar, T. C.
8
Wang, Cheng Lu
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Donthu, Naveen
7
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7
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7
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Asian journal of business ethics : AJBE
Electronic commerce research
European management journal
International journal of entrepreneurial behavior & research
International marketing review
Journal of business research : JBR
Journal of strategic marketing
Journal of retailing and consumer services
15
International journal of consumer studies
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service research : JSR
2
Psychology & marketing
2
The journal of consumer marketing
2
Asia Pacific business review
1
British journal of management
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of service theory and practice
1
Paradigm : the journal of Institute of Management Technology
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ECONIS (ZBW)
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Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
Role of socioemotional wealth (SEW) in the internationalisation of family firms
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
International journal of entrepreneurial behavior & research
29
(
2023
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10013553720
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
8
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
9
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
10
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
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