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~isPartOf:"Asian journal of business ethics : AJBE"
~isPartOf:"Electronic commerce research"
~isPartOf:"European management journal"
~isPartOf:"International journal of entrepreneurial behavior & research"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Veloutsou, Cleopatra"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Virales Marketing
Konsumentenverhalten
37
Brand management
19
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19
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15
Markenimage
15
Relationship marketing
15
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14
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Beatty, Sharon E.
Paul, Justin
Roy, Sanjit
Veloutsou, Cleopatra
Laroche, Michel
29
Ko, Eunju
23
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Seo, Yuri
12
Shukla, Paurav
12
Dwivedi, Yogesh Kumar
11
Pereira, Vijay
11
Richard, Marie-Odile
11
Sharma, Piyush
11
Walsh, Gianfranco
11
Balaji, M. S.
10
Septianto, Felix
10
Teng, Lefa
10
Chebat, Jean-Charles
9
Christodoulides, George
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Balabanis, George
8
Behl, Abhishek
8
Choi, Jeonghye
8
Gupta, Suraksha
8
Liu, Martin J.
8
Wang, Cheng Lu
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Donthu, Naveen
7
Geuens, Maggie
7
Kim, Kyung Hoon
7
Kumar, Satish
7
Malik, Ashish
7
Martin, Drew
7
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7
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Asian journal of business ethics : AJBE
Electronic commerce research
European management journal
International journal of entrepreneurial behavior & research
International marketing review
Journal of business research : JBR
Journal of retailing and consumer services
15
Journal of strategic marketing
5
International journal of consumer studies
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Technological forecasting & social change : an international journal
4
The journal of product & brand management
4
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of marketing theory and practice
3
Psychology & marketing
3
The journal of consumer marketing
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service research : JSR
2
Asia Pacific business review
1
British journal of management
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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39
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1
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
2
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
3
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
4
Role of socioemotional wealth (SEW) in the internationalisation of family firms
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
International journal of entrepreneurial behavior & research
29
(
2023
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10013553720
Saved in:
5
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
6
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
7
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
8
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
9
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
10
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
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