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~isPartOf:"Asian journal of business ethics : AJBE"
~isPartOf:"Electronic commerce research"
~isPartOf:"International journal of entrepreneurial behavior & research"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~source:"econis"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
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Brand management
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24
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10
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9
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Beatty, Sharon E.
Paul, Justin
Roy, Sanjit
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Ko, Eunju
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Asian journal of business ethics : AJBE
Electronic commerce research
International journal of entrepreneurial behavior & research
International marketing review
Journal of business research : JBR
Journal of retailing and consumer services
15
Journal of strategic marketing
6
European management journal
4
International journal of consumer studies
4
Technological forecasting & social change : an international journal
4
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3
International journal of market research
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3
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Asia Pacific journal of marketing and logistics
2
European journal of marketing
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International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
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International journal of hospitality management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing theory and practice : JMTP
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British journal of management
1
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1
European journal of marketing : EJM
1
European management review : EMR
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of East-West business
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Journal of advertising
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Journal of consumer behaviour
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Journal of enterprising communities : people and places in the global economy ; JEC
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Journal of marketing communications
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ECONIS (ZBW)
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1
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
2
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
3
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
4
Role of socioemotional wealth (SEW) in the internationalisation of family firms
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
International journal of entrepreneurial behavior & research
29
(
2023
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10013553720
Saved in:
5
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
6
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
7
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
8
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
9
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
10
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
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