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~isPartOf:"Asian journal of business ethics : AJBE"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of strategic marketing"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Digitization"
~subject:"Indien"
~type_genre:"Article in journal"
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ECONIS (ZBW)
2,486
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1
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10
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2,486
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1
Consumer response to the new normal : examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction
Dhir, Amandeep
;
Madanaguli, Arun Thirumalesh
;
Jabeen, Fauzia
- In:
International marketing review
41
(
2024
)
2
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014524794
Saved in:
2
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
3
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
4
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
5
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
Saved in:
6
Alleviating inequity and promoting a moral economy through Fair Trade : how can reluctant consumers become part of the solution?
Popa Sârghie, Monica M.
;
Pracejus, John
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 403-420
Persistent link: https://www.econbiz.de/10014303311
Saved in:
7
Analyzing the real size of the tourism industry on the basis of an assessment of water consumption patterns
Gonzalez-Perez, Daniel M.
;
Martín Martín, José María
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014229171
Saved in:
8
Antecedents and consequences of conspicuous green behavior on social media : incorporating the virtual self-identity into the theory of planned behavior
Wallace, Elaine
;
Buil, Isabel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227798
Saved in:
9
Anticipatory value-in-use in early-stage digital health service transformations : how consumers assess value propositions before and after abrupt, exogenous shocks
Dahl, Andrew J.
;
Peltier, James
;
Swan, Eric L.
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303678
Saved in:
10
Applying reactance theory to study consumer responses to COVID restrictions : a note on model specification
Matarazzo, Michela
;
Diamantopoulos, Adamantios
- In:
International marketing review
40
(
2023
)
5
,
pp. 894-905
Persistent link: https://www.econbiz.de/10014470100
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