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~isPartOf:"Asian journal of business ethics : AJBE"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~person:"Bartikowski, Boris"
~person:"Beatty, Sharon E."
~person:"Dwivedi, Yogesh Kumar"
~person:"Roy, Sanjit"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Virales Marketing
Konsumentenverhalten
37
Brand management
12
Markenführung
12
Beziehungsmarketing
11
Relationship marketing
11
Brand image
10
Markenimage
10
Internet marketing
9
Online-Marketing
9
Cultural identity
6
Kulturelle Identität
6
China
5
E-commerce
5
Electronic Commerce
5
Online retailing
5
Online-Handel
5
Personality psychology
5
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Confidence
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Ethnic group
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International marketing
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Internationales Marketing
4
Kundenzufriedenheit
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Meta-Analyse
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Meta-analysis
4
United Kingdom
4
Vertrauen
4
Viral marketing
4
Advertising effects
3
Artificial intelligence
3
Bibliometrics
3
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3
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Undetermined
30
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Article
38
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Article in journal
Aufsatz in Zeitschrift
38
Language
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English
Spanish
Author
All
Bartikowski, Boris
Beatty, Sharon E.
Dwivedi, Yogesh Kumar
Roy, Sanjit
Laroche, Michel
29
Ko, Eunju
23
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
14
Shukla, Paurav
12
Pereira, Vijay
11
Richard, Marie-Odile
11
Seo, Yuri
11
Sharma, Piyush
11
Balaji, M. S.
10
Septianto, Felix
10
Teng, Lefa
10
Veloutsou, Cleopatra
10
Chebat, Jean-Charles
9
Christodoulides, George
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Paul, Justin
9
Balabanis, George
8
Behl, Abhishek
8
Choi, Jeonghye
8
Gupta, Suraksha
8
Liu, Martin J.
8
Wang, Cheng Lu
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Donthu, Naveen
7
Geuens, Maggie
7
Kim, Kyung Hoon
7
Malik, Ashish
7
Martin, Drew
7
Mattila, Anna S.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Oghazi, Pejvak
7
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Asian journal of business ethics : AJBE
International marketing review
Journal of business research : JBR
Journal of retailing and consumer services
13
International journal of Indian culture and business management
11
European journal of marketing : EJM
6
The marketing review
6
Information systems management
5
Journal of strategic marketing
5
Technological forecasting & social change : an international journal
5
Asia Pacific journal of marketing and logistics
3
Journal of marketing theory and practice
3
Psychology & marketing
3
The journal of services marketing
3
Electronic government : EG; an international journal
2
European journal of marketing
2
International journal of bank marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of service research : JSR
2
Benchmarking : an international journal
1
British journal of management
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
European journal of innovation management : EJIM
1
International journal of business information systems : IJBIS
1
International journal of retail & distribution management
1
Journal of business ethics : JBE
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Journal of service theory and practice
1
Marketing : ZFP ; journal of research and management
1
Operations management research : OMR ; advancing practice through theory
1
The international journal of bank marketing : IJBM
1
The international journal of logistics management
1
The journal of consumer marketing
1
The journal of product & brand management
1
Thunderbird international business review
1
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ECONIS (ZBW)
38
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1
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10
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38
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date (newest first)
date (oldest first)
1
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
2
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
3
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Machine autonomy for rehabilitation of elderly people : a trade-off between machine intelligence and consumer trust
Shareef, Mahmud Akhter
;
Ahmed, Jashim Uddin
;
Giannakis, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304014
Saved in:
6
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
7
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
8
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
9
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
10
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
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