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~isPartOf:"Australasian marketing journal"
~isPartOf:"Benchmarking : an international journal"
~isPartOf:"International journal of business and economics"
~subject:"Customer satisfaction"
~subject:"Enduring travel involvement"
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Customer satisfaction
Enduring travel involvement
Brand image
6
Markenimage
6
Brand management
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Konsumentenverhalten
5
Markenführung
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Beziehungsmarketing
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Brand equity
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Kundenzufriedenheit
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Bandwagon effect
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Brand
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Brand affect
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Brand association
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Brand extension
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Brand generated customer heterogeneity
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Brand loyalty
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Brand preference
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Brand satisfaction
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Brand trust
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Consumer-based brand equity
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Consumer-brand relationships
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Customer service
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Customer value
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Destination brand equity
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Destinationsmanagement
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Anantharaman, Rajesh
1
Bag, Surajit
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Dwivedi, Abhishek
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Hasliza Hassan
1
Hossain, Md Afnan
1
Merrilees, Bill
1
Muhammad Sabbir Rahman
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Prashar, Sanjeev
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Singh, Rajesh K.
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Australasian marketing journal
Benchmarking : an international journal
International journal of business and economics
Journal of business research : JBR
7
Journal of retailing and consumer services
4
International journal of hospitality management
3
The journal of product & brand management
3
The journal of services marketing
3
Cogent business & management
2
European journal of marketing : EJM
2
Global business review
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality and tourism insights
2
Journal of hospitality marketing & management
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Pakistan journal of commerce and social sciences
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Administrative Sciences : open access journal
1
Amfiteatru economic : an economic and business research periodical
1
Asian Academy of Management journal : AAMJ
1
Corporate reputation review : an international journal
1
Decision
1
Dutch journal of finance and management
1
EuroMed journal of management
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of bank marketing
1
International journal of business competition and growth : IJBCG
1
International journal of business excellence
1
International journal of business innovation and research
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of economics and business research : IJEBR
1
International journal of electronic customer relationship management : IJECRM
1
International journal of event and festival management
1
International journal of financial engineering
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International journal of internet marketing and advertising : IJIMA
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International journal of knowledge management studies : IJKMS
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ECONIS (ZBW)
4
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1
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
2
Destination
brand
equity
and tourist's revisit intention towards health tourism : an empirical study
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hasliza Hassan
; …
- In:
Benchmarking : an international journal
29
(
2022
)
4
,
pp. 1306-1331
Persistent link: https://www.econbiz.de/10013370780
Saved in:
3
Medical insurance mayhem : one woman's struggle for information
Bish, Rachael
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 219-225
Persistent link: https://www.econbiz.de/10011971508
Saved in:
4
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
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