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~isPartOf:"Australasian marketing journal"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of service management"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Aksoy, Lerzan"
~person:"Chan, Eugene Y."
~person:"Darley, William K."
~person:"Hollebeek, Linda D."
~person:"Kim, Jungkeun"
~person:"Spence, Charles"
~person:"Sung, Yongjun"
~person:"Woodside, Arch G."
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Retail trade"
~type_genre:"Article in journal"
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Consumer behaviour
Online-Marketing
Retail trade
Konsumentenverhalten
54
Beziehungsmarketing
17
Relationship marketing
17
Brand image
12
Markenimage
12
Customer satisfaction
11
Kundenzufriedenheit
11
Brand management
9
Markenführung
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Advertising effects
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Aksoy, Lerzan
Chan, Eugene Y.
Darley, William K.
Hollebeek, Linda D.
Kim, Jungkeun
Spence, Charles
Sung, Yongjun
Woodside, Arch G.
Yi, Youjae
10
Yoon, Sukki
9
Belk, Russell W.
8
Choi, Yung Kyun
8
Romaniuk, Jenni
8
Malthouse, Edward C.
7
Matthes, Jörg
7
Piacentini, Maria
7
Wirtz, Jochen
7
Bigné Alcañiz, J. Enrique
6
Carlson, Jamie
6
Hogg, Margaret K.
6
Lou, Chen
6
Naderer, Brigitte
6
Russell-Bennett, Rebekah
6
Sauer, Nicola E.
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Septianto, Felix
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Keiningham, Timothy
5
Kim, Jooyoung
5
Kim, Kacy K.
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Ko, Eunju
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Lim, Weng Marc
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Australasian marketing journal
International journal of advertising : the review of marketing communications
Journal of marketing management : MM
Journal of service management
Psychology & marketing
Journal of business research : JBR
16
Journal of retailing and consumer services
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
5
The journal of services marketing
5
European journal of marketing
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Marketing intelligence & planning
4
The journal of product & brand management
3
European journal of marketing : EJM
2
International journal of hospitality management
2
Journal of advertising
2
Journal of business ethics : JOBE
2
Journal of consumer behaviour
2
Journal of global fashion marketing : JGfM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service research : JSR
2
Journal of travel and tourism marketing
2
Qualitative market research : an international journal
2
The service industries journal
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate reputation review : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business and economics
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business ethics : JBE
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ECONIS (ZBW)
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1
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
2
Engaging consumers through artificially intelligent technologies : systematic review, conceptual model, and further research
Hollebeek, Linda D.
;
Menidjel, Choukri
;
Sarstedt, Marko
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 880-898
Persistent link: https://www.econbiz.de/10014519048
Saved in:
3
Consumer engagement, stress, and conservation of resources theory : a review, conceptual development, and future research agenda
Hollebeek, Linda D.
;
Hammedi, Wafa
;
Sprott, David E.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 926-937
Persistent link: https://www.econbiz.de/10014290870
Saved in:
4
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
5
Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
6
The impact of childhood environments on the sunk-cost fallacy
Jhang, Jihoon
;
Lee, Daniel Chaein
;
Park, Jooyoung
;
Lee, …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10014290760
Saved in:
7
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
Saved in:
8
Nutrition labeling, numerosity effects, and vigilance among diet-sensitive individuals
Greenacre, Luke
;
Chan, Eugene Y.
;
Cohen, Justin
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 455-468
Persistent link: https://www.econbiz.de/10014290741
Saved in:
9
Environmental, Social and Governance (ESG) metrics do not serve services customers : a missing link between sustainability metrics and customer perceptions of social innovation
Aksoy, Lerzan
;
Buoye, Alexander John
;
Fors, Maja
; …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 565-577
Persistent link: https://www.econbiz.de/10013325711
Saved in:
10
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
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