//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of service management"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Darley, William K."
~person:"Hollebeek, Linda D."
~person:"Kim, Jungkeun"
~person:"Rauschnabel, Philipp A."
~person:"Spence, Charles"
~person:"Sung, Yongjun"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Customer integration"
~subject:"Online-Marketing"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 20 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Customer integration
Online-Marketing
Retail trade
Werbewirkung
Konsumentenverhalten
32
Beziehungsmarketing
13
Relationship marketing
13
Brand
6
Markenartikel
6
Advertising effects
5
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
augmented reality
5
Bibliometrics
4
Bibliometrie
4
Coronavirus
4
Customer satisfaction
4
Kundenzufriedenheit
4
Marketing management
4
Marketingmanagement
4
Virtual reality
4
Virtuelle Realität
4
marketing
4
COVID-19
3
Einzelhandel
3
Kundenintegration
3
Ladengestaltung
3
Online retailing
3
Online-Handel
3
Perception
3
Psychology of advertising
3
Social Web
3
Social status
3
Social web
3
Sozialer Status
3
Store design
3
USA
3
United States
3
more ...
less ...
Online availability
All
Undetermined
12
Free
8
Type of publication
All
Article
33
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
35
Collection of articles of several authors
2
Sammelwerk
2
Language
All
Bulgarian
English
Malay (macrolanguage)
Author
All
Darley, William K.
Hollebeek, Linda D.
Kim, Jungkeun
Rauschnabel, Philipp A.
Spence, Charles
Sung, Yongjun
Woodside, Arch G.
13
Yi, Youjae
10
Belk, Russell W.
8
Romaniuk, Jenni
8
Aksoy, Lerzan
7
Malthouse, Edward C.
7
Piacentini, Maria
7
Russell-Bennett, Rebekah
7
Wirtz, Jochen
7
Carlson, Jamie
6
Gustafsson, Anders
6
Hogg, Margaret K.
6
McColl-Kennedy, Janet R.
6
Sauer, Nicola E.
6
Uncles, Mark D.
6
Broderick, Amanda J.
5
Chan, Eugene Y.
5
East, Robert
5
Grewal, Dhruv
5
Harris, Lloyd C.
5
Jaakkola, Elina
5
Keiningham, Timothy
5
Lim, Weng Marc
5
Lomax, Wendy
5
Lowe, Ben
5
McKechnie, Sally
5
Michaelidou, Nina
5
Mitchell, Vincent-Wayne
5
Ruyter, Ko de
5
Veer, Ekant
5
Witell, Lars
5
Albrecht, Carmen-Maria
4
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Bloemer, Johanna M.
4
more ...
less ...
Published in...
All
Australasian marketing journal
Journal of marketing management : MM
Journal of service management
Psychology & marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Journal of business research : JBR
13
Journal of retailing and consumer services
13
International journal of advertising : the review of marketing communications
6
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
6
International journal of advertising : the quarterly review of marketing communications
4
Marketing intelligence & planning
4
The journal of services marketing
4
European journal of marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of service research
3
Journal of service research : JSR
3
The journal of product & brand management
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of hospitality management
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service theory and practice : JSTP
2
Journal of travel and tourism marketing
2
Tourism management : research, policies, practice
2
Tourism review
2
Asia Pacific journal of marketing and logistics
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of consumer behaviour : an international research review
1
Journal of creating value
1
Journal of destination marketing & management
1
Journal of fashion marketing and management
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
2
Engaging consumers through artificially intelligent technologies : systematic review, conceptual model, and further research
Hollebeek, Linda D.
;
Menidjel, Choukri
;
Sarstedt, Marko
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 880-898
Persistent link: https://www.econbiz.de/10014519048
Saved in:
3
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
4
Consumer engagement, stress, and conservation of resources theory : a review, conceptual development, and future research agenda
Hollebeek, Linda D.
;
Hammedi, Wafa
;
Sprott, David E.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 926-937
Persistent link: https://www.econbiz.de/10014290870
Saved in:
5
Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
6
The impact of childhood environments on the sunk-cost fallacy
Jhang, Jihoon
;
Lee, Daniel Chaein
;
Park, Jooyoung
;
Lee, …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10014290760
Saved in:
7
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
8
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
9
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
10
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->