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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~language:"fra"
~language:"nld"
~language:"pol"
~person:"Dawes, John"
~person:"Talwar, Shalini"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Government document"
~type_genre:"Textbook"
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Markenführung
Consumer behaviour
16
Konsumentenverhalten
16
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11
Markenartikel
11
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10
Brand image
6
Markenimage
6
Brand loyalty
5
Einzelhandel
4
Household
4
Markentreue
4
Retail trade
4
Beziehungsmarketing
3
Brand love
3
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3
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Dawes, John
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Park, Jungkun
8
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5
Loureiro, Sandra Maria Correia
5
Dwivedi, Abhishek
4
Prentice, Catherine
4
Trinh, Giang
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Ahn, Jiseon
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
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Anesbury, Zachary
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Australasian marketing journal
Journal of retailing and consumer services
European journal of marketing : EJM
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of financial services marketing : JFSM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
10
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
3
Behavioral reasoning perspectives to brand love toward natural products : moderating role of environmental concern and household size
Sreen, Naman
;
Dhir, Amandeep
;
Talwar, Shalini
;
Teck Ming Tan
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581892
Saved in:
4
What drives brand love and purchase intentions toward the local food distribution system? : a study of social media-based REKO (fair consumption) groups
Kumar, Sushant
;
Murphy, Mikko
;
Talwar, Shalini
;
Kaur, Puneet
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502672
Saved in:
5
What drives brand love for natural products? : the moderating role of household size
Kumar, Sushant
;
Dhir, Amandeep
;
Talwar, Shalini
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012431647
Saved in:
6
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
7
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
8
Portfolios : patterns in brand penetration, market share, and hero product variants
Tanusondjaja, Arry
;
Nenycz-Thiel, Magda
;
Dawes, John
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 211-217
Persistent link: https://www.econbiz.de/10011808591
Saved in:
9
Buying brands at both regular price and on promotion over time
Scriven, John
;
Clemente, Maria
;
Dawes, John
;
Trinh, Giang
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 252-260
Persistent link: https://www.econbiz.de/10011792010
Saved in:
10
Consumer response to price changes in higher-priced brands
Huang, Ava
;
Dawes, John
;
Lockshin, Larry
;
Greenacre, Luke
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011747691
Saved in:
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