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~isPartOf:"Australasian marketing journal"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Messung"
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Messung
Market research
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Marktforschung
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Consumer behaviour
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USA
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United States
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market research
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Azar, Pablo
1
Braithwaite, Bradley
1
Dolnicar, Sara
1
Finn, Adam
1
Fuller, Matthew
1
Füller, Johann
1
Grün, Bettina
1
Jong, Martijn G. de
1
Rossiter, John R.
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Shankar, Venkatesh
1
Stieger, Daniel
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Australasian marketing journal
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
6
Journal of business research : JBR
4
Journal of retailing
3
Journal of targeting, measurement and analysis for marketing
3
Marketing letters : a journal of research in marketing
3
Measurement and research methods in international marketing
3
Advances in international marketing
2
Der Markt : international journal of marketing
2
Die Betriebswirtschaft : DBW
2
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Marketing : ZFP ; journal of research and management
2
Argumenta oeconomica
1
Asia Pacific journal of marketing and logistics
1
Central European business review : CEBR
1
Cogent business & management
1
Conjoint measurement : methods and applications
1
Conjoint measurement : methods and applications ; with 91 tables
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Emerald insight
1
European journal of marketing
1
European journal of operational research : EJOR
1
European research studies
1
Financial stability notes
1
Foundations and trends in marketing : FTMKT
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of market research
1
International marketing review
1
International series in operations research & management science
1
Journal for global business advancement : JGBA
1
Journal of African business
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international consumer marketing
1
Journal of international marketing
1
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ECONIS (ZBW)
5
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1
A psychometric theory that measures up to marketing reality : an adapted mane faceted IRT model
Wang, Luming
;
Finn, Adam
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10010400513
Saved in:
2
C-OAR-SE-based single-item measures for the two-stage Technology Acceptance Model
Rossiter, John R.
;
Braithwaite, Bradley
- In:
Australasian marketing journal
21
(
2013
)
1
,
pp. 30-35
Persistent link: https://www.econbiz.de/10009697626
Saved in:
3
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
4
Does one size fit all? : the suitability of answer formats for different constructs measured
Dolnicar, Sara
;
Grün, Bettina
- In:
Australasian marketing journal
17
(
2009
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10003886478
Saved in:
5
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
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