C-OAR-SE-based single-item measures for the two-stage Technology Acceptance Model
Year of publication: |
2013
|
---|---|
Authors: | Rossiter, John R. ; Braithwaite, Bradley |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 21.2013, 1, p. 30-35
|
Subject: | Marktforschung | Market research | USA | United States | Messung | Measurement | Theorie | Theory | Innovationsakzeptanz | Innovation adoption |
-
USER: a scale to measure use of market research
Menon, Anil, (1994)
-
Measuring risks for consumers, firms, and investors in the digital economy
Alves Werb, Gabriela, (2020)
-
Parameswaran, Srikanth, (2015)
- More ...
-
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott, (2011)
-
Children and “junk food” advertising: Critique of a recent Australian study
Rossiter, John R., (2019)
-
A critique of prospect theory and framing with particular reference to consumer decisions
Rossiter, John R., (2019)
- More ...