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~isPartOf:"Australasian marketing journal"
~isPartOf:"Quantitative marketing and economics : QME"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Sales promotion"
~type:"article"
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Search: subject_exact:"Consumer behaviour"
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Sales promotion
Consumer behaviour
505
Konsumentenverhalten
505
Einzelhandel
130
Retail trade
130
Beziehungsmarketing
81
Relationship marketing
81
Online retailing
64
Online-Handel
64
Brand management
57
Markenführung
57
Brand image
47
Customer satisfaction
47
Kundenzufriedenheit
47
Markenimage
47
Food retailing
44
Lebensmitteleinzelhandel
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Electronic Commerce
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Emotion
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Verkaufsförderung
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Preismanagement
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Pricing strategy
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Handelsmarke
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Balachander, Subramanian
1
Bech-Larsen, Tino
1
Behe, Bridget K.
1
Boutrup Jensen, Briger
1
Campbell, James D.
1
Castano, Ricardo
1
Chung, Kim
1
Clemente, Maria
1
Das, Gopal
1
Dawes, John
1
Elberg, Andrés
1
Erdem, Tülin
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Feetham, Pamela
1
Fisher, Geoffrey
1
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1
Gierl, Heribert
1
Gázquez-Abad, Juan C.
1
Han, Bernard T.
1
Hartmann, Wesley R.
1
Huddleston, Patricia T.
1
Ishihara, Masakazu
1
Jeon, Jung Ok
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Ioannis
1
Kucuk, S. Umit
1
Kwon, Minjung
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Liaukonyte, Jura
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Liu, Yan
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Londono, Juan Carlos
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Macera, Rosario
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Maira, Elisa
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Mauri, Chiara
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Mecredy, Philip
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Minahan, Stella
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Australasian marketing journal
Quantitative marketing and economics : QME
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
51
Journal of business research : JBR
24
Journal of retailing
23
Journal of promotion management : JPM
18
Journal of marketing
14
Journal of promotion management : innovations in planning and applied research
14
Journal of marketing research : JMR
13
Psychology & marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
The journal of product & brand management
10
International journal of market research
8
International journal of hospitality management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of the Academy of Marketing Science
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of advertising research
5
Journal of consumer behaviour : an international research review
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
Marketing intelligence & planning
5
The IUP journal of marketing management : IJMM
5
European journal of operational research : EJOR
4
Journal of Product & Brand Management
4
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
The journal of brand management : an international journal
4
The service industries journal
4
American journal of agricultural economics
3
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ECONIS (ZBW)
23
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1
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
2
The impact of in-store sales personnel's altruistic behaviors on store image : a cross-category study in Japan
Nakamori, Takafumi
;
Newell, Stephen J.
;
Han, Bernard T.
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10014558990
Saved in:
3
Counter-cyclical price promotion : capturing seasonal changes in stockpiling and endogenous consumption
Kwon, Minjung
;
Erdem, Tülin
;
Ishihara, Masakazu
- In:
Quantitative marketing and economics : QME
21
(
2023
)
4
,
pp. 437-492
Persistent link: https://www.econbiz.de/10014458472
Saved in:
4
Dynamic effects of price promotions : field evidence, consumer search, and supply-side implications
Elberg, Andrés
;
Gardete, Pedro M.
;
Macera, Rosario
; …
- In:
Quantitative marketing and economics : QME
17
(
2019
)
1
,
pp. 1-58
Persistent link: https://www.econbiz.de/10012016452
Saved in:
5
Are promoters valuable customers? : an application of the net promoter scale to predict future customer spend
Mecredy, Philip
;
Wright, Malcolm J.
;
Feetham, Pamela
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 3-9
Persistent link: https://www.econbiz.de/10011880444
Saved in:
6
Reassessing the effect of colour on attitude and behavioural intentions in promotional activities : the moderating role of mood and involvement
Rizomyliotis, Ioannis
;
Konstantoulaki, Kleopatra
; …
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 204-215
Persistent link: https://www.econbiz.de/10011954209
Saved in:
7
Consumers' multifaceted deal knowledge in a grocery retail setting
Boutrup Jensen, Briger
;
Bech-Larsen, Tino
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011703179
Saved in:
8
Supermarket suggested shopping lists (SSSL), promotions and grocery purchases
Londono, Juan Carlos
;
Castano, Ricardo
- In:
The international review of retail, distribution and …
27
(
2017
)
2
,
pp. 146-163
Persistent link: https://www.econbiz.de/10011704059
Saved in:
9
Buying brands at both regular price and on promotion over time
Scriven, John
;
Clemente, Maria
;
Dawes, John
;
Trinh, Giang
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 252-260
Persistent link: https://www.econbiz.de/10011792010
Saved in:
10
Are your consumers variety seekers? : the moderating impact on the effectiveness of free gift promotions vs. price discounts
Roll, Oliver
;
Pfeiffer, Elenia
- In:
The international review of retail, distribution and …
27
(
2017
)
4
,
pp. 352-368
Persistent link: https://www.econbiz.de/10011772397
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