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~isPartOf:"Australasian marketing journal"
~subject:"Consumer behaviour"
~subject:"Kultur"
~subject:"Marktforschung"
~subject:"Wissenschaftliche Methode"
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Australasian marketing journal
Organizational research methods : ORM
11
Qualitative market research : an international journal
7
Journal of business research : JBR
6
Marketing theory
6
Research in consumer behavior
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Rethinking the case study in international business and management research
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Handbook of qualitative research methods in marketing
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Journal of marketing management : MM
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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International Management Studies
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International journal of market research
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Journal of business anthropology
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Journal of consumer behaviour : an international research review
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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SpringerLink / Bücher
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AMS review : official publication of the Academy of Marketing Science
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ASA research methods in social anthropology
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Advances in culture, tourism and hospitality research
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Annals of tourism research : ATR ; a social sciences journal
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Bricolage : Innsbrucker Zeitschrift für europäische Ethnologie
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Video ethnography, researcher reflexivity, and constructions of advertising response in the Australian family living room
Jayasinghe, Laknath
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 267-276
Persistent link: https://www.econbiz.de/10011419409
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2
Reflections on journeys within the supermarket
Spanjaard, Daniela
;
Freeman, Lynne
;
Young, Louise
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 303-310
Persistent link: https://www.econbiz.de/10011419470
Saved in:
3
Strengthening social marketing research : harnessing "insight" through ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
Saved in:
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