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Consumer behaviour
159
Konsumentenverhalten
159
Beziehungsmarketing
43
Relationship marketing
43
Australia
42
Australien
42
Brand management
33
Markenführung
33
Brand image
28
Markenimage
28
Customer satisfaction
27
Kundenzufriedenheit
27
USA
27
United States
27
Dienstleistungsqualität
26
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26
Marketing
25
Marketing management
21
Marketingmanagement
21
Brand
20
Emotion
19
Lieferantenmanagement
19
Markenartikel
19
Supplier relationship management
19
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18
Einzelhandel
18
Retail trade
18
Theory
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Werbung
18
Advertising effects
17
Social Web
17
Social web
17
Theorie
17
Werbewirkung
17
Internet marketing
16
Online-Marketing
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16
Virales Marketing
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15
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9
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English
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Layton, Roger A.
13
Romaniuk, Jenni
9
Wilkinson, Ian F.
9
Phau, Ian
8
Uncles, Mark D.
8
Young, Louise
8
Brennan, Linda
7
East, Robert
7
Brodie, Roderick J.
6
Kim, Jungkeun
6
Rossiter, John R.
6
Soutar, Geoffrey N.
6
Sullivan Mort, Gillian
6
Woodside, Arch G.
6
Lee, Richard
5
Lomax, Wendy
5
Lu, Vinh Nhat
5
Nenycz-Thiel, Magda
5
Ngo, Liem Viet
5
Russell-Bennett, Rebekah
5
Baxter, Roger
4
D'Alessandro, Steven
4
De Villiers, Rouxelle
4
Fry, Marie-Louise
4
Helm, Sabrina
4
Jones, Sandra C.
4
Kleinaltenkamp, Michael
4
McNeill, Lisa S.
4
Nguyen, Cathy
4
Patterson, Paul G.
4
Pornpitakpan, Chanthika
4
Reid, Mike
4
Trinh, Giang
4
von der Heidt, Tania
4
Binney, Wayne
3
Bogomolova, Svetlana
3
Brace-Govan, Jan
3
Carlson, Jamie
3
Chad, Paul
3
Conduit, Jodie
3
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Australian and New Zealand Marketing Academy
1
Panel Discussion of Roger A. Layton's "There Could Be More to Marketing Than You Might Have Thought!" <2016, Dublin>
1
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Australasian marketing journal
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,836
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,123
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,028
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,192
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
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ECONIS (ZBW)
485
OLC EcoSci
9
USB Cologne (EcoSocSci)
3
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221
The interactions of CSR, self-congruity and purchase intention among Chinese consumers
Lee, Jihyun
;
Lee, Yuri
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 19-26
Persistent link: https://www.econbiz.de/10011284766
Saved in:
222
Introduction to the special issue
Glynn, Mark S.
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 94-95
Persistent link: https://www.econbiz.de/10011338617
Saved in:
223
Managing supplier satisfaction : social capital and resource dependence frameworks
Schiele, Holger
;
Ellis, Scott C.
;
Eßig, Michael
; …
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 132-138
Persistent link: https://www.econbiz.de/10011338631
Saved in:
224
Manufacturer and retailer brands : is strategic coexistance the norm?
Chimhundu, Ranga
;
McNeill, Lisa S.
;
Hamlin, Robert P.
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10011284756
Saved in:
225
The mobilization of supplier resources for complex projects : a case study of routines in the offshore wind turbine industry
Lutz, Salla
;
Ellegaard, Chris
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 107-116
Persistent link: https://www.econbiz.de/10011338637
Saved in:
226
Modelling CRM in a social media age
Harrigan, Paul
;
Soutar, Geoffrey N.
;
Choudhury, Musfiq …
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10011284763
Saved in:
227
Negative aspects of business relationships for resource mobilization
Corsaco, Daniela
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 148-154
Persistent link: https://www.econbiz.de/10011338625
Saved in:
228
No one measure fits al : towards a meaningful portfolio of research performance measures ; commentary on the Soutar, Wilkinson, & Young article
Brodie, Roderick J.
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 165-166
Persistent link: https://www.econbiz.de/10011338621
Saved in:
229
Reflections on journeys within the supermarket
Spanjaard, Daniela
;
Freeman, Lynne
;
Young, Louise
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 303-310
Persistent link: https://www.econbiz.de/10011419470
Saved in:
230
The relationship between e-lifestyle and internet advertising avoidance
Koshksaray, Amir Abedini
;
Franklin, Drew
;
Hanzaee, …
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011284759
Saved in:
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