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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~isPartOf:"Journal of business ethics : JBE"
~language:"eng"
~person:"Septianto, Felix"
~subject:"Corporate social responsibility"
~subject:"Emotion"
~subject:"Fundraising"
~subject:"Werbewirkung"
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Corporate social responsibility
Emotion
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Werbewirkung
Consumer behaviour
4
Konsumentenverhalten
4
Advertising
2
Advertising effects
2
Corporate Social Responsibility
2
Luxury goods
2
Luxusgüter
2
Werbung
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Brand management
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Competence
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advertising
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anger
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competence
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consumers' mindset
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corporate social irresponsibility
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Septianto, Felix
Bandyopadhyay, Argho
2
Nallaperuma, Kaushalya
2
Alongi, Anthony
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Bateman, Connie R.
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Bolander, Willy
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Martin, Felix
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Journal of business ethics : JBE
Journal of business research : JBR
6
Journal of retailing and consumer services
6
European journal of marketing
3
Australasian marketing journal
2
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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1
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
2
The expression of anger enhances perceived competence following corporate social irresponsibility
Septianto, Felix
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10012698464
Saved in:
3
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
4
Distinct effects of pride and gratitude appeals on sustainable luxury brands
Septianto, Felix
;
Seo, Yuri
;
Errmann, Amy Christine
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10012436724
Saved in:
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