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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
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Digital content marketing (DCM)
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Electronic word-of-mouth (e-WOM)
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
International journal of internet marketing and advertising : IJIMA
22
Journal of business research : JBR
22
Journal of retailing and consumer services
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of marketing communications
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Tourism management : research, policies, practice
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Journal of management information systems : JMIS
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International journal of advertising : the quarterly review of marketing communications
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International journal of electronic commerce : IJEC
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International journal of hospitality management
6
Journal of internet commerce
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Electronic commerce research
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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Journal of Hospitality and Tourism Technology
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Technological forecasting & social change : an international journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Cogent business & management
4
International journal of business information systems : IJBIS
4
Journal of electronic commerce research : JECR
4
Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
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Cogent Business & Management
3
International journal of business innovation and research : IJBIR
3
International journal of contemporary hospitality management
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International journal of retail and distribution management
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Journal of Business Research
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Journal of global marketing
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Journal of hospitality marketing & management
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing
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Journal of the Academy of Marketing Science
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Journal of vacation marketing
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Marketing letters : a journal of research in marketing
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Pakistan Journal of Commerce and Social Sciences (PJCSS)
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Pakistan journal of commerce and social sciences
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Asia-Pacific journal of business administration
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Motives for employees communicate positive
electronic
word
of
mouth
(eWOM) on social network sites : exploring moderating mechanisms
Zhang, Ya
;
Zhang, Jing
;
Liu, Chengchen
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 60-73
Persistent link: https://www.econbiz.de/10012698523
Saved in:
2
Digital content marketing as a catalyst for e-WOM in food tourism
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10012668421
Saved in:
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