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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
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Brand management
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Journal of business research : JBR
692
Industrial marketing management : the international journal for industrial and high-tech firms
652
The journal of brand management : an international journal
556
The journal of product & brand management
386
SpringerLink / Bücher
372
Journal of retailing and consumer services
295
The journal of business & industrial marketing
254
European journal of marketing : EJM
141
Journal of business-to-business marketing
132
Psychology & marketing
126
Marketing intelligence & planning
118
Springer eBook Collection
116
Journal of strategic marketing
115
Journal of marketing management : MM
112
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
Asia Pacific journal of marketing and logistics
110
Journal of marketing
109
Journal of marketing communications
109
International journal of hospitality management
103
Journal of the Academy of Marketing Science
95
The IUP journal of brand management : IJBRM
92
Research
90
Innovatives Markenmanagement
88
Marketing letters : a journal of research in marketing
78
Journal of promotion management : innovations in planning and applied research
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
69
Journal of advertising research
68
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
67
International journal of advertising : the review of marketing communications
66
Journal of fashion marketing and management
65
Springer eBook Collection / Business and Economics
64
Cogent business & management
62
International marketing review
62
Tourism management : research, policies, practice
62
Journal of marketing management : JMM ; journal of the Academy of Marketing
61
Qualitative market research : an international journal
61
Business horizons
60
Journal of marketing research : JMR
60
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ECONIS (ZBW)
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1
Slogans with negations' effect on sustainable luxury brand
Septianto, Felix
;
Kemper, Joya
;
Northey, Gavin
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10014252784
Saved in:
2
Effects of materialism on Brand-related user-generated content and positive WOM on social media
Nguyen, Han
;
Martin, Brett
;
Kerr, Gayle
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 135-141
Persistent link: https://www.econbiz.de/10014252796
Saved in:
3
Specificity of CSR ties that (un)bind brand attachment
Romano, Fernanda M.
;
Devine, Alua
;
Tarabashkina, Liudmila
; …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10014228878
Saved in:
4
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
5
How does service climate influence hotel employees' brand citizenship behavior? : a social exchange and social identity perspective
Hung Trong Hoang
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 51-59
Persistent link: https://www.econbiz.de/10012698521
Saved in:
6
Ageism kills brands
Anesbury, Zachary William
;
Bellman, Steven
;
Driesener, Carl
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 364-370
Persistent link: https://www.econbiz.de/10013435341
Saved in:
7
Understanding the role of brand salience in brand choice decisions in the charity sector
Ngo, Liem Viet
;
Gregory, Gary
;
Miller, Ryan
;
Lu, Lu
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10013384444
Saved in:
8
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
9
What do people "like" on Facebook? : content marketing strategies used by retail bank brands in Australia and Singapore
Wang, Pengji
;
McCarthy, Breda
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 155-176
Persistent link: https://www.econbiz.de/10012668422
Saved in:
10
The importance of brands, commitment, and influencers on purchase intent in the context of online relationships
Khodabandeh, Afsaneh
;
Lindh, Cecilia
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 177-186
Persistent link: https://www.econbiz.de/10012668425
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