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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Erfolgsfaktor"
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Search: subject_exact:"B-to-B-Markenführung"
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Erfolgsfaktor
B-to-B-Marketing
187
Business-to-business marketing
187
Lieferantenmanagement
86
Supplier relationship management
86
industrial marketing
56
business marketing
54
Relationship marketing
45
Beziehungsmarketing
44
Marketing management
29
Marketingmanagement
29
Marketing
26
Salespeople
25
Verkaufspersonal
25
Selling
21
Verkauf
21
USA
18
United States
18
Brand management
16
Markenführung
16
Brand
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Markenartikel
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Customer satisfaction
13
Kundenzufriedenheit
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Confidence
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Vertrauen
11
Bibliometrics
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Bibliometrie
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Consumer behaviour
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Innovation
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Konsumentenverhalten
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Marketing theory
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Marketingtheorie
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Business network
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Customer value
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E-commerce
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Electronic Commerce
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Kundenwert
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Hao, Andy W.
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Haumann, Till
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Merkel, Frank
1
Saran, Anshu
1
Toman, Nicholas
1
Wang, Yong J.
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Harvard business review : HBR
Journal of business-to-business marketing
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
10
SpringerLink / Bücher
5
The journal of business & industrial marketing
5
Journal of business research : JBR
3
Journal of strategic marketing
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Gabler Edition Wissenschaft
2
Hamburger Schriften zur Marketingforschung
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
Journal of marketing
2
Marketing intelligence & planning
2
Marketing-Management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
essentials
2
Australasian marketing journal
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Business Guides on the Go
1
Business horizons
1
Customer Experience : Forum Dienstleistungsmanagement
1
DUV / Wirtschaftswissenschaft
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Entwicklungen des Investitionsgütermarketing
1
Gabler Research
1
Gabler research
1
Gabler-Edition Wissenschaft
1
Global business and organizational excellence : a review of research & best practices
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovatives Industriegütermarketing
1
International journal of logistics : research and applications
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of marketing theory and practice
1
Journal of promotion management : innovations in planning and applied research
1
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
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ECONIS (ZBW)
5
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1
Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan
;
Wang, Yong J.
;
Hao, Andy W.
;
Saran, Anshu
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
Saved in:
2
New product development process implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Durmusoglu, Serdar S.
;
Hirunyawipada, Tanawat
;
McNally, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10011674246
Saved in:
3
Dismantling the sales machine
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10010196107
Saved in:
4
It's a matter of congruence : how interpersonal identification between sales managers and salespersons shapes sales success
Ahearne, Michael
;
Haumann, Till
;
Kraus, Florian
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 625-648
Persistent link: https://www.econbiz.de/10010209594
Saved in:
5
Kommunikative Markenführung im B-to-B-Bereich
Merkel, Frank
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 481-503)
.
2010
Persistent link: https://www.econbiz.de/10003910007
Saved in:
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