//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Verkaufspersonal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Verkaufspersonal
B-to-B-Marketing
61
Business-to-business marketing
61
Brand
14
Markenartikel
14
Brand management
11
Markenführung
11
Lieferantenmanagement
10
Relationship marketing
10
Salespeople
10
Selling
10
Supplier relationship management
10
Verkauf
10
Beziehungsmarketing
9
Marketing management
6
Marketingmanagement
6
USA
5
United States
5
Bundling strategy
4
Customer satisfaction
4
Internet marketing
4
Kundenzufriedenheit
4
Leistungsbündel
4
Online-Marketing
4
Sales management
4
Erfolgsfaktor
3
Führungskräfte
3
Managers
3
Social Web
3
Social web
3
Success factor
3
Advertising
2
B2B
2
Betriebliche Wertschöpfung
2
Business-to-business
2
Cognition
2
Consumer behaviour
2
Controlling
2
Customer service
2
Customer solutions
2
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Adamson, Brent
2
Ahearne, Michael
2
Dixon, Matthew
2
Toman, Nicholas
2
Alavi, Sascha
1
Baldauf, Artur
1
Bill, Fabian
1
Boles, James Sanders
1
Borgh, Michel van der
1
Böhm, Eva
1
Cron, William L.
1
Donthu, Naveen
1
Feurer, Sven
1
Grossenbacher, Samuel
1
Habel, Johannes
1
Haumann, Till
1
Kassemeier, Roland
1
Klarmann, Martin
1
Kraus, Florian
1
Leigh, Thomas W.
1
Mayberry, Robert
1
Rajala, Risto
1
Salonen, Anna
1
Schepers, Jeroen
1
Schmitz, Christian
1
Steenburgh, Thomas
1
Terho, Harri
1
Virtanen, Ari
1
Wieseke, Jan
1
more ...
less ...
Published in...
All
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Harvard business review : HBR
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
50
The journal of business & industrial marketing
26
Journal of business research : JBR
16
Journal of business-to-business marketing
15
The journal of personal selling & sales management : JPSSM
11
Journal of marketing
10
Journal of personal selling & sales management
7
Handbook of business-to-business marketing
6
Harvard-Business-Manager : das Wissen der Besten
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
SpringerLink / Bücher
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business Guides on the Go
2
Business horizons
2
European business review
2
European journal of marketing
2
European research on management and business economics
2
International journal of logistics : research and applications
2
Journal of marketing theory and practice : JMTP
2
Journal of retailing and consumer services
2
Naše gospodarstvo : NG
2
The Oxford handbook of strategic sales and sales management
2
American journal of business : applying research to practice ; AJB
1
Australasian marketing journal
1
Brand the Future : systematische Markenentwicklung im B2B
1
Cogent business & management
1
Columbia Business School Research Paper Forthcoming
1
Context and semantics for knowledge management : technologies for personal productivity
1
Gabler Rresearch
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovation in pricing : contemporary theories and best practices
1
International business and economics research journal
1
International business development : a concise textbook focusing on international B-to-B contexts
1
International business review : the official journal of the European International Business Academy
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
2
Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna
;
Terho, Harri
;
Böhm, Eva
;
Virtanen, Ari
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
Saved in:
3
Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences
Bill, Fabian
;
Feurer, Sven
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 734-752
Persistent link: https://www.econbiz.de/10012293330
Saved in:
4
Are conservative approaches to new product selling a blessing in disguise?
Borgh, Michel van der
;
Schepers, Jeroen
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 857-878
Persistent link: https://www.econbiz.de/10011924773
Saved in:
5
An escalation of commitment perspective on allocation-of-effort decisions in professional selling
Mayberry, Robert
;
Boles, James Sanders
;
Donthu, Naveen
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 879-894
Persistent link: https://www.econbiz.de/10011924781
Saved in:
6
The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.
;
Baldauf, Artur
;
Leigh, Thomas W.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
Saved in:
7
Dismantling the sales machine
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10010196107
Saved in:
8
It's a matter of congruence : how interpersonal identification between sales managers and salespersons shapes sales success
Ahearne, Michael
;
Haumann, Till
;
Kraus, Florian
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 625-648
Persistent link: https://www.econbiz.de/10010209594
Saved in:
9
Motivating salespeople : what really works
Steenburgh, Thomas
;
Ahearne, Michael
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 70-75
Persistent link: https://www.econbiz.de/10009568163
Saved in:
10
The end of solution sales
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 61-68
Persistent link: https://www.econbiz.de/10009568164
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->