//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Product management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Product management
Business-to-business marketing
6
Lieferantenmanagement
2
Supplier relationship management
2
Advertising
1
Advertising media
1
Advertising planning
1
Automobilzulieferindustrie
1
Automotive supplier industry
1
Bundling strategy
1
Capital goods
1
Commodity market
1
Großhandel
1
Industrial goods
1
Industrieanlage
1
Industriegüter
1
Investitionsgüter
1
Leistungsbündel
1
Manufacturing plant
1
Marketing management
1
Marketingmanagement
1
Produktmanagement
1
Raw materials
1
Rohstoff
1
Rohstoffmarkt
1
Werbeplanung
1
Werbeträger
1
Werbung
1
Wholesale trade
1
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Aufsatz im Buch
6
Book section
6
Language
All
German
6
Author
All
Malhotra, Naresh K.
Pepels, Werner
Biermann, Thomas
1
Bruns, Jürgen
1
Hossinger, Hans-Peter
1
Published in...
All
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Journal of business-to-business marketing
3
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Legends in marketing
1
Praktische Betriebswirtschaft
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
2
Besonderheiten der Produktart Rohstoffe
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 37-46)
.
2009
Persistent link: https://www.econbiz.de/10003822684
Saved in:
3
Anlagengeschäft
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 47-69)
.
2009
Persistent link: https://www.econbiz.de/10003822686
Saved in:
4
Produktgeschäft
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 85-101)
.
2009
Persistent link: https://www.econbiz.de/10003822692
Saved in:
5
Werbung in Fachmedien
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 183-201)
.
2009
Persistent link: https://www.econbiz.de/10003822709
Saved in:
6
B2B-Indirektabsatz
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 389-399)
.
2009
Persistent link: https://www.econbiz.de/10003822729
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->