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~isPartOf:"BREAD working paper"
~isPartOf:"Journal of international marketing"
~person:"Diamantopoulos, Adamantios"
~person:"Guzman, Francisco"
~person:"Karlan, Dean"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
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Markenimage
Psychology of advertising
Relationship marketing
International marketing
7
Internationales Marketing
7
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4
Brand
3
Brand image
3
Consumer behaviour
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Diamantopoulos, Adamantios
Guzman, Francisco
Karlan, Dean
Kumar, V.
3
Palmatier, Robert W.
3
Alden, Dana
2
Davvetas, Vasileios
2
Zinman, Jonathan
2
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Aykol, Bilge
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BREAD working paper
Journal of international marketing
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NBER working paper series
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
5
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1
Unshrouding effects on demand for a costly add-on : evidence from bank overdrafts in Turkey
Alan, Sule
;
Cemalcılar, Mehmet
;
Karlan, Dean
;
Zinman, …
-
2016
Persistent link: https://www.econbiz.de/10011446702
Saved in:
2
What's advertising content worth? : Evidence from a consumer credit marketing field experiment
Bertrand, Marianne
;
Karlan, Dean
;
Mullainathan, Sendhil
; …
-
2008
Persistent link: https://www.econbiz.de/10003839262
Saved in:
3
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
4
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
5
Cultural brands from emerging markets : brand image across host and home countries
Guzman, Francisco
;
Paswan, Audesh K.
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 71-86
Persistent link: https://www.econbiz.de/10003889918
Saved in:
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