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~isPartOf:"Baltic Journal of Economic Studies"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Online-Marketing"
~subject:"Werbung"
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Search: subject_exact:"Distribution channel"
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Brand image
Online-Marketing
Werbung
Distribution channel
77
Vertriebsweg
77
Consumer behaviour
40
Konsumentenverhalten
40
Einzelhandel
32
Retail trade
32
Online retailing
25
Online-Handel
25
Beziehungsmarketing
22
Relationship marketing
22
E-commerce
21
Electronic Commerce
21
Internet marketing
14
Lieferantenmanagement
11
Marketing management
11
Marketingmanagement
11
Supplier relationship management
11
Customer satisfaction
10
Kundenzufriedenheit
10
Game theory
7
Markenimage
7
Preismanagement
7
Pricing strategy
7
Spieltheorie
7
Multichannel strategy
6
Brand management
5
Markenführung
5
Multikanalvertrieb
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Advertising
4
Brand
4
Channel integration
4
Competitive advantage
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Confidence
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Internet
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Markenartikel
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21
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Choi, Jeonghye
2
Hu, Da-Chian
2
Liao, Shu-Hsien
2
Pei, Zhi
2
Yan, Ruiliang
2
Abašidze, Irakli
1
Alavi, Sascha
1
Banerjee, Somnath
1
Bargoni, Augusto
1
Bezes, Christophe
1
Bhardwaj, Pradeep
1
Cao, Zixia
1
De Giovanni, Pietro
1
Fang, Yi-Wen
1
Habel, Johannes
1
Han, Jin K.
1
Han, Sangman
1
Im, Il
1
Jabeen, Fauzia
1
Jung, Sung In
1
Kim, Jikyung
1
Kim, Jikyung Jeanne
1
Kim, Mingyung
1
Kim, Sanghwa
1
Kliestik, Tomas
1
Kudina, Alevtyna
1
Kwon, Wi-suk
1
Lee, Jung Won
1
Lennon, Sharron J.
1
Linsenmayer, Kim Tina
1
Liu, Hui-Ling
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Liu, Minghao
1
Liu, Ting
1
Martín Herrán, Guiomar
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Monfort, Abel
1
Méndez Suárez, Mariano
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1
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Baltic Journal of Economic Studies
International journal of retail and distribution management
Journal of business research : JBR
Journal of retailing and consumer services
19
Journal of retailing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
European journal of operational research : EJOR
6
Journal of marketing research : JMR
5
IMA journal of management mathematics
4
International game theory review
4
International journal of retail & distribution management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Marketing intelligence & planning
4
International journal of electronic marketing and retailing : IJEMR
3
International journal of production research
3
International marketing review
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Omega : the international journal of management science
3
SpringerLink / Bücher
3
Working paper
3
Business horizons
2
Electronic commerce research
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of internet marketing and advertising : IJIMA
2
International journal of production economics
2
Journal of industrial engineering and management : JIEM
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of media business studies
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Journal of the Operational Research Society
2
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Multichannel-Management
2
Quantitative marketing and economics : QME
2
The journal of business & industrial marketing
2
Transportation research / E : an international journal
2
African journal of science, technology, innovation & development : AJSTID
1
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ECONIS (ZBW)
21
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1
Permission marketing strategy shaping consumer behaviour through online communication channels
Abašidze, Irakli
- In:
Baltic Journal of Economic Studies
9
(
2023
)
2
,
pp. 8-18
Persistent link: https://www.econbiz.de/10014287244
Saved in:
2
Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel
Liao, Shu-Hsien
;
Hu, Da-Chian
;
Liu, Hui-Ling
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 341-354
Persistent link: https://www.econbiz.de/10014513281
Saved in:
3
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
4
Channels for promotion of fashion brands in the online space
Oklander, Mykhailo
;
Kudina, Alevtyna
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 179-187
Persistent link: https://www.econbiz.de/10012587097
Saved in:
5
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
6
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
7
Repurchase intention in a physical store : moderated mediating role of electronic word-of-mouth
Liao, Shu-Hsien
;
Hu, Da-Chian
;
Fang, Yi-Wen
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 205-219
Persistent link: https://www.econbiz.de/10013552697
Saved in:
8
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
9
Overall satisfaction formation across channels : an empirical study
Bezes, Christophe
- In:
International journal of retail and distribution management
50
(
2022
)
8/9
,
pp. 922-941
Persistent link: https://www.econbiz.de/10013398140
Saved in:
10
From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes
;
Alavi, Sascha
;
Linsenmayer, Kim Tina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
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