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~isPartOf:"Beiträge des Instituts für Empirische Wirtschaftsforschung"
~isPartOf:"Organisation und praktische Anwendung"
~source:"econis"
~subject:"Erfolgsfaktor"
~subject:"Market research"
~subject:"Werbeplanung"
~subject:"Werbeträger"
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| 7 applied filters
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Erfolgsfaktor
Market research
Werbeplanung
Werbeträger
Advertising planning
5
Marktforschung
4
Direct marketing
3
Direktmarketing
3
Theorie
3
Theory
3
Advertising media
2
Estimation theory
2
Promotional materials
2
Schätztheorie
2
Werbemittel
2
Controlling
1
Estimation
1
Management control
1
Sampling
1
Schätzung
1
Stichprobenerhebung
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USA
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United States
1
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Book / Working Paper
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Article
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Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
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German
5
Author
All
Musiol, Gerald
3
Hunscher, Matthias
1
Hüntelmann, Maria
1
Koch, Jörg
1
Pepels, Werner
1
Published in...
All
Beiträge des Instituts für Empirische Wirtschaftsforschung
Organisation und praktische Anwendung
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
SpringerLink / Bücher
16
Journal of marketing communications
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
7
The Sage handbook of advertising
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Handbuch Kommunikationsmanagement
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing : ZFP ; journal of research and management
5
Strategische Kommunikationsplanung
5
UTB / Betriebswirtschaftslehre
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of marketing : EJM
4
European journal of operational research : EJOR
4
Faculty & research / Insead : working paper series
4
Journal of promotion management : JPM
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Akzente
3
Gabler Edition Wissenschaft
3
Handbuch Unternehmenskommunikation
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Measuring and managing brands
3
Research
3
The Rand journal of economics
3
The journal of industrial economics
3
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ECONIS (ZBW)
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1
Werbewirkungskontrolle
Pepels, Werner
-
2008
Persistent link: https://www.econbiz.de/10003767434
Saved in:
2
Werbekontaktanalysen
Koch, Jörg
-
2008
Persistent link: https://www.econbiz.de/10003767441
Saved in:
3
Maximierung des Werbeerfolges durch Test-Mailings : die Bedeutung des Stichprobenumfangs
Musiol, Gerald
;
Hüntelmann, Maria
;
Hunscher, Matthias
-
1996
Persistent link: https://www.econbiz.de/10000622239
Saved in:
4
Adressenselektion bei Mail-Order-Aktionen mittels kategorieller Regression : die Problematik der Modellauswahl
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622378
Saved in:
5
Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622388
Saved in:
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