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~isPartOf:"Beiträge zum Produkt-Marketing"
~isPartOf:"CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The PDMA handbook of new product development"
~subject:"Architecture"
~subject:"Brand management"
~subject:"Product management"
~subject:"Produkt"
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Architecture
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Product management
Produkt
Produktgestaltung
53
Product design
34
Theorie
11
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11
Marketing management
9
Marketingmanagement
9
Deutschland
7
Germany
6
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6
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Brocchi, Davide
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Draser, Bernd
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Fuhs, Karin-Simone
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Ghassan, Aysar
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Guzmán, Francisco
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Juratovac, Joseph
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Mayer, Ralf U.
1
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1
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1
Montaña, Jordi
1
Oerkermann, Gerald
1
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1
Stark, Christian K.
1
Veryzer, Robert W.
1
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1
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Beiträge zum Produkt-Marketing
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
Journal of marketing management : MM
The PDMA handbook of new product development
The journal of brand management : an international journal
12
The journal of product & brand management
10
International journal of product development : IJPD
5
Journal of business research : JBR
5
Journal of marketing
5
Advances in international marketing
3
International journal of retail & distribution management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of marketing research
3
Marketing letters : a journal of research in marketing
3
Organizational identity in practice
3
Psychology & marketing
3
Amfiteatru economic : an economic and business research periodical
2
California management review
2
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
2
Gabler Edition Wissenschaft
2
IW-Analysen : Forschungsberichte aus dem Institut der Deutschen Wirtschaft Köln
2
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
2
International journal of product lifecycle management : IJPLM
2
International journal of production economics
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
2
NBER reporter online
2
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
2
Research Policy
2
Research policy : policy, management and economic studies of science, technology and innovation
2
Routledge-SCORAI studies in sustainable consumption
2
SpringerLink / Bücher
2
The international review of retail, distribution and consumer research
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
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ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
1
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1
Tales of seduction and intrigue: design as narrative agent of brand revitalisation
Wilner, Sarah J. S.
;
Ghassan, Aysar
- In:
Journal of marketing management : MM
33
(
2017
)
3/4
,
pp. 173-202
Persistent link: https://www.econbiz.de/10011707509
Saved in:
2
Verantwortungsbewusstes Produktmanagement aus der Perspektive des nachhaltigen Designs
Brocchi, Davide
;
Draser, Bernd
;
Fuhs, Karin-Simone
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 27-47)
.
2015
Persistent link: https://www.econbiz.de/10011290706
Saved in:
3
Branding and design management : a brand design management model
Montaña, Jordi
;
Guzmán, Francisco
;
Moll, Isa
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 829-840
Persistent link: https://www.econbiz.de/10003603925
Saved in:
4
Produktmetaphorik : metaphorisches Produktdesign als Instrument der Marktprofilierung
Oerkermann, Gerald
-
2007
Persistent link: https://www.econbiz.de/10003439004
Saved in:
5
Enhancing new product development success through industrial design strategy
Veryzer, Robert W.
- In:
The PDMA handbook of new product development
,
(pp. 378-388)
.
2005
Persistent link: https://www.econbiz.de/10003831498
Saved in:
6
Building a bridge to the end-user : how industrial designers contribute to product development
Juratovac, Joseph
- In:
The PDMA handbook of new product development
,
(pp. 389-405)
.
2005
Persistent link: https://www.econbiz.de/10003831500
Saved in:
7
Longlife : zur Umsetzung einer zeitvarianten Produktstrategie
Wöllenstein, Alexandra
-
2004
Persistent link: https://www.econbiz.de/10013432039
Saved in:
8
Der Einfluss der Kultur auf die Produktgestaltung
Vogelsang, Silke
-
1999
Persistent link: https://www.econbiz.de/10001460740
Saved in:
9
Architektur und Design als Grundlage für die Produktgestaltung
Stark, Christian K.
-
1996
Persistent link: https://www.econbiz.de/10008729884
Saved in:
10
Produktpositionierung
Mayer, Ralf U.
-
1984
Persistent link: https://www.econbiz.de/10000087785
Saved in:
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