Tales of seduction and intrigue: design as narrative agent of brand revitalisation
Year of publication: |
March 2017
|
---|---|
Authors: | Wilner, Sarah J. S. ; Ghassan, Aysar |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 3/4, p. 173-202
|
Subject: | Marketing management | brands | design | market performance | seduction | Markenführung | Brand management | Marketing | Produktgestaltung | Product design | Marketingmanagement |
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