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~isPartOf:"Beiträge zum Produkt-Marketing"
~isPartOf:"Diplomarbeit"
~subject:"Markentransfer"
~subject:"New product development"
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Markentransfer
New product development
Brand extension
2
Brand management
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Markenführung
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Brand image
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Erfolgsfaktor
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Handelsmarke
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Markenimage
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Markenpolitik
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Product management
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Produktmanagement
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Store brand
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Dzuba, Alesja
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Wilken, Matthias
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Beiträge zum Produkt-Marketing
Diplomarbeit
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
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ECONIS (ZBW)
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Erfolgsfaktoren von Markentransfers bei Handelsmarken : eine empirische Arbeit
Dzuba, Alesja
-
2007
Persistent link: https://www.econbiz.de/10003586503
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Potenziale und Grenzen des Brand Stretching
Wilken, Matthias
-
2006
Persistent link: https://www.econbiz.de/10003288099
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