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~isPartOf:"Benchmarking : an international journal ; BIJ"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~language:"slv"
~person:"Mohan, Mayoor"
~subject:"Lieferantenmanagement"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Festschrift"
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Lieferantenmanagement
Supplier relationship management
6
B-to-B-Marketing
5
Business-to-business marketing
5
Consumer behaviour
5
Konsumentenverhalten
5
Brand image
3
Markenimage
3
B2B branding
2
Beziehungsmarketing
2
Brand management
2
Commitment
2
Dienstleistungssektor
2
International marketing
2
Internationales Marketing
2
KMU
2
Markenführung
2
Relationship marketing
2
Relationship quality
2
SME
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Service industry
2
Social identity
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WTP
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Adoption behavior
1
Advertising
1
Advertising effects
1
Attitudes
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B2B
1
B2B buyer behavior
1
B2B customer identification
1
Bibliometrics
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Bibliometrie
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Brand
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Brand alliance
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Brand sensitivity
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Business services
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Celebrity
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Mohan, Mayoor
Naudé, Peter
18
Henneberg, Stephan
13
La Rocca, Antonella
11
Snehota, Ivan
11
Sharma, Arun
9
Casidy, Riza
8
Pardo, Catherine
7
Ulaga, Wolfgang
7
Andersen, Poul Houman
6
Gu, Flora Fang
6
Ivens, Björn Sven
6
Johnston, Wesley J.
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Keränen, Joona
6
Lindgreen, Adam
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Mitręga, Maciej
6
Swani, Kunal
6
Agnihotri, Raj
5
Barnes, Bradley R.
5
Brown, Brian P.
5
Corsaro, Daniela
5
Jacob, Frank
5
Kleinaltenkamp, Michael
5
Lacoste, Sylvie
5
Liu, Yi
5
Makkonen, Hannu
5
Nyadzayo, Munyaradzi W.
5
Ritter, Thomas
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Schiele, Holger
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Aarikka-Stenroos, Leena
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Baxter, Roger
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Bocconcelli, Roberta
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Christodoulides, George
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Cova, Bernard
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Davies, Iain A.
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Di Benedetto, C. Anthony
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Ewing, Michael
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Ford, David
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Benchmarking : an international journal ; BIJ
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
2
The journal of business & industrial marketing
1
Source
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ECONIS (ZBW)
6
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1
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
2
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
3
Relationship factors and firms' willingness-to-pay : a comparison of east-west settings
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
;
Casidy, Riza
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 397-410
Persistent link: https://www.econbiz.de/10012422289
Saved in:
4
Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
Saved in:
5
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
6
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
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