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~isPartOf:"Berichtsband der Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK)"
~isPartOf:"Journal of media business studies"
~subject:"Brand management"
~subject:"Mediennutzung"
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Search: subject:"Mediensektor"
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Brand management
Mediennutzung
Media industries
62
Mediensektor
62
Communication media
31
Kommunikationsmedien
31
Strategic management
10
Strategisches Management
10
Markenführung
9
Social Web
9
Social web
9
media management
8
Business model
7
Geschäftsmodell
7
Brand image
5
Consumer behaviour
5
Innovation
5
Innovation management
5
Innovationsmanagement
5
Konsumentenverhalten
5
Markenimage
5
Media management
5
China
4
Deutschland
4
Germany
4
Internet marketing
4
Medienmanagement
4
Online-Marketing
4
Organisatorischer Wandel
4
Organizational change
4
advertising
4
Advertising
3
Advertising media
3
Digital media
3
Digitale Medien
3
Dynamic capabilities
3
Dynamische Kompetenzen
3
EU countries
3
EU-Staaten
3
Entrepreneurship
3
Entrepreneurship approach
3
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Author
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Krebs, Isabelle
2
Bachmann, Philipp
1
Bange, Saara
1
Buschow, Christopher
1
Chan-Olmsted, Sylvia M.
1
Dekoulou, Paraskevi
1
Hatzithomas, Leonidas
1
Järventie-Thesleff, Rita
1
Kim, Julia Hyehyun
1
Kouki-Block, Monia
1
Lacasa-Mas, Ivan
1
Lüders, Marika
1
Marimon, Frederic
1
Marty, Linda
1
Mast, Claudia
1
Moisander, Johanna
1
Rahe, Vanessa
1
Riskos, Kyriakos
1
Schlütz, Daniela
1
Schwab, Rafael
1
Siegert, Gabriele
1
Sommer, Christoph
1
Sundet, Vilde Schanke
1
Tsourvakas, George
1
Victoria-Mas, María
1
Wellbrock, Christian M.
1
Willi, Raphael
1
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Institution
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Jahrestagung zum Thema Markt - Macht - Medien <1995, Stuttgart>
1
Published in...
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Berichtsband der Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK)
Journal of media business studies
SpringerLink / Bücher
6
JMM : the international journal on media management
4
Media brands and branding
4
Discussion paper / Centre for Economic Policy Research
3
Journal of open innovation : technology, market, and complexity
3
Media and convergence management
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
European journal of international management : EJIM
2
Gabler Research / Innovatives Markenmanagement
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of the European Economic Association
2
LEA's communication series
2
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Medienmanagement und E-Business
2
Report / European Communication Council
2
Schriften zu Marketing und Management
2
The journal of media economics
2
Wertschöpfung durch Medien im Wandel
2
Working paper / National Bureau of Economic Research, Inc.
2
Advances in business strategy and competitive advantage (ABSCA) book series
1
Applied economics letters
1
Arbeidsnotat / Samfunns- og næringslivsforskning AS
1
Arbeitsbericht
1
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
1
Asia Pacific journal of marketing and logistics
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
1
Betriebswirtschaftliche Forschung zur Unternehmensführung
1
Brand Content : die Marke als Medienereignis
1
Breaking new ground in theory and practice
1
Changing Media, Changing Europe
1
Changing media--changing Europe series
1
Citizenship and consumption
1
Computational & mathematical organization theory
1
Consumer culture theory
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Düsseldorf Working Papers in Applied Management and Economics
1
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ECONIS (ZBW)
11
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1
"Young people are on YouTube" : industry notions on streaming and youth as a new media generation
Sundet, Vilde Schanke
;
Lüders, Marika
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10014319844
Saved in:
2
Exploring the dimensions of media brand trust : a contemporary integrative approach
Chan-Olmsted, Sylvia M.
;
Kim, Julia Hyehyun
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 109-135
Persistent link: https://www.econbiz.de/10014234987
Saved in:
3
The influence of entertainment, utility and pass time on consumer brand engagement for news media brands : a mediation model
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Dekoulou, Paraskevi
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012821105
Saved in:
4
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
5
Non-journalistic competitors of news media brands on Google and YouTube : from solid competition to a liquid media market
Krebs, Isabelle
;
Bachmann, Philipp
;
Siegert, Gabriele
; …
- In:
Journal of media business studies
18
(
2021
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10012440225
Saved in:
6
How users approach novel media products : brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market
Rahe, Vanessa
;
Buschow, Christopher
;
Schlütz, Daniela
- In:
Journal of media business studies
18
(
2021
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10012440226
Saved in:
7
Brand co-creation in multichannel media environments : a narrative approach
Bange, Saara
;
Moisander, Johanna
;
Järventie-Thesleff, Rita
- In:
Journal of media business studies
17
(
2020
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10012256232
Saved in:
8
Assessing the consumer-based brand equity of news media firms : a new validated scale
Victoria-Mas, María
;
Lacasa-Mas, Ivan
;
Marimon, Frederic
- In:
Journal of media business studies
15
(
2018
)
3
,
pp. 214-235
Persistent link: https://www.econbiz.de/10012051036
Saved in:
9
Does the brand affect the quality perception of news articles? : an experimental study on news media brands in Switzerland
Krebs, Isabelle
- In:
Journal of media business studies
14
(
2017
)
4
,
pp. 235-256
Persistent link: https://www.econbiz.de/10011888991
Saved in:
10
The role of media brands in media planning
Sommer, Christoph
;
Marty, Linda
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011611051
Saved in:
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