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~isPartOf:"Best practice der Markenführung"
~isPartOf:"Journal of marketing theory and practice"
~person:"Esch, Franz-Rudolf"
~person:"Romaniuk, Jenni"
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Best practice der Markenführung
Journal of marketing theory and practice
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
6
Marketing : ZFP ; journal of research and management
5
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of advertising research
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Australasian marketing journal
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Cutting edge international research
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Electronic retailing
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European journal of marketing
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Handbook on brand and experience management
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Harvard-Business-Manager : das Wissen der Besten
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of targeting, measurement and analysis for marketing
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Journal of travel and tourism marketing
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Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
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Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog Februar 2004]
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Marketing letters : a journal of research in marketing
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Marketing theory
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Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
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Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
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Psychology & marketing
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SpringerLink / Bücher
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Strategie und Technik des Automobilmarketing
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The journal of asset management
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The journal of product & brand management
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Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
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ECONIS (ZBW)
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Maggi Kochstudio : integrierte Umsetzung der Marke an allen Kontaktpunkten
Peters, Andreas
;
Esch, Franz-Rudolf
;
Michel, Manuela
- In:
Best practice der Markenführung
,
(pp. 287-301)
.
2009
Persistent link: https://www.econbiz.de/10003770996
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2
Comparing methods of measuring brand personality traits
Romaniuk, Jenni
- In:
Journal of marketing theory and practice
16
(
2008
)
2
,
pp. 153-161
Persistent link: https://www.econbiz.de/10003735485
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