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~isPartOf:"Beyond traditional marketing : innovations in marketing practice"
~isPartOf:"Journal of digital banking"
~subject:"Beziehungsmarketing"
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Search: "Competition policy" OR "Data quality" OR "Digitalisation" OR "Innovations" OR "Data economy"
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Beziehungsmarketing
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76
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Acquaro, Matteo
1
Bartussek, Joerg
1
DeLuca, Norman J.
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Herrmann, Katharina
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Jiménez, Alex
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Beyond traditional marketing : innovations in marketing practice
Journal of digital banking
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
58
Journal of promotion management : innovations in planning and applied research
44
Marketing i menedžment innovacij : m&mi
15
Journal of business research : JBR
9
Journal of retailing and consumer services
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Technological forecasting & social change : an international journal
6
The journal of business & industrial marketing
6
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Corporate strategies & innovations in the emerging global economy
3
Developing digital marketing : relationship perspectives
3
Italian journal of marketing : ITJM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
The international review of retail, distribution and consumer research
3
California management review
2
Cases on innovations in educational marketing : transnational and technological strategies
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Emerging challenges, solutions, and best practices for digital enterprise transformation
2
Harvard-Business-Manager : das Wissen der Besten
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Innovations in SMEs and conducting e-business : technologies, trends and solutions
2
International journal of business and globalisation : IJBG
2
International journal of business information systems : IJBIS
2
International journal of electronic customer relationship management : IJECRM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Investment management and financial innovations
2
Journal of business-to-business marketing
2
Journal of fashion marketing and management
2
Journal of innovations in digital marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of personal selling & sales management : JPSSM
2
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Politik und Wirtschaft
2
Service business
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ECONIS (ZBW)
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1
Innovation in the face of disruption
Herrmann, Katharina
- In:
Journal of digital banking
6
(
2021
)
1
,
pp. 48-56
Persistent link: https://www.econbiz.de/10012817656
Saved in:
2
Customer understanding is the new digital
Bartussek, Joerg
- In:
Journal of digital banking
6
(
2021
)
2
,
pp. 140-148
Persistent link: https://www.econbiz.de/10013325548
Saved in:
3
US banks need a new approach to customer experience
Jiménez, Alex
- In:
Journal of digital banking
7
(
2023
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10014309803
Saved in:
4
How community banks create seamless customer journeys through digital banking initiatives
Mostiller, Misti
- In:
Journal of digital banking
3
(
2018
)
2
,
pp. 134-141
Persistent link: https://www.econbiz.de/10011978706
Saved in:
5
Customer engagement : transforming the business in the age of the client
Acquaro, Matteo
- In:
Journal of digital banking
2
(
2017/2018
)
2
,
pp. 156-162
Persistent link: https://www.econbiz.de/10011774621
Saved in:
6
Smart banks can win : leveraging next-generation technology to win the battle for the customer relationship
DeLuca, Norman J.
- In:
Journal of digital banking
2
(
2017/2018
)
1
,
pp. 51-57
Persistent link: https://www.econbiz.de/10011745872
Saved in:
7
Countering commoditization: value-added strategies and aligning with customers
Kashani, Kamran
- In:
Beyond traditional marketing : innovations in marketing …
,
(pp. 61-105)
.
2005
Persistent link: https://www.econbiz.de/10002862685
Saved in:
8
Beyond the matrix: an organization-wide solution for creating and sustaining customer value
Meehan, Sean A.
- In:
Beyond traditional marketing : innovations in marketing …
,
(pp. 259-298)
.
2005
Persistent link: https://www.econbiz.de/10002862763
Saved in:
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