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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
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Search: subject_exact:"Markenpolitik"
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Beziehungsmarketing
Markenimage
Brand management
33
Markenführung
33
Content Management
18
Content management
18
Relationship marketing
13
Consumer behaviour
12
Konsumentenverhalten
12
Social Web
10
Social web
10
Internet marketing
7
Online-Marketing
7
Brand image
6
Brand
5
Markenartikel
5
Brand loyalty
3
Customer satisfaction
3
Emotion
3
Kundenzufriedenheit
3
Participation
3
Viral marketing
3
Virales Marketing
3
Commitment
2
Confidence
2
Customer integration
2
Fernsehwerbung
2
Kundenintegration
2
Markentreue
2
Online brand community
2
Online retailing
2
Online-Handel
2
Social commerce
2
Social media
2
Television advertising
2
Trust
2
Vertrauen
2
Virtual brand community
2
Advertising effects
1
Affordance
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Li, Dahui
2
Akrout, Houcine
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Barnes, Stuart J.
1
Bhagwatwar, Akshay
1
Bilgihan, Anil
1
Chen, Leida
1
Chen, Qimei
1
Cobanoglu, Cihan
1
Fang, Yu-Hui
1
Feng, Nan
1
Funk, Thomas
1
Gillenson, Mark L.
1
He, Yi
1
Hsieh, Sara H.
1
Hu, Miao
1
Hua, Zhongsheng
1
Huang, Liqiang
1
Hui, Yan Keung
1
Ivaturi, Koteswara
1
Lee, Crystal T.
1
Li, Minqiang
1
Lin, Zhibin
1
Liu, Jonathan
1
Ma, Shuang
1
Nagy, Gábor
1
Nusair, Khaldoon
1
Okumus, Fevzi
1
Shi, Xinping
1
Su, Zhenjing
1
Tang, Zhenya
1
Tseng, Timmy H.
1
Wang, Yonggui
1
Wu, Ji
1
You, Ya
1
Zhang, Hong
1
Zhang, Kem Z. K.
1
Zhao, Jianliang Leon
1
Zhao, Sesia J.
1
Zheng, Chundong
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Brand Content : die Marke als Medienereignis
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
402
The journal of product & brand management
303
The journal of brand management : an international journal
300
Journal of retailing and consumer services
206
European journal of marketing : EJM
83
SpringerLink / Bücher
81
Psychology & marketing
77
Asia Pacific journal of marketing and logistics
75
International journal of hospitality management
73
Marketing intelligence & planning
73
Journal of marketing communications
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of strategic marketing
63
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of promotion management : innovations in planning and applied research
55
Journal of international consumer marketing
53
International journal of internet marketing and advertising : IJIMA
52
Cogent business & management
49
Journal of marketing
49
Marketing letters : a journal of research in marketing
49
The journal of consumer marketing
47
The IUP journal of brand management : IJBRM
46
Journal of the Academy of Marketing Science
44
Journal of global marketing
43
International marketing review
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
42
International journal of consumer studies
41
Tourism management : research, policies, practice
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of promotion management : JPM
40
Journal of marketing management : MM
38
Journal of travel and tourism marketing
38
European journal of marketing
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
International journal of advertising : the review of marketing communications
35
Journal of Islamic marketing
35
Journal of fashion marketing and management
35
International journal of contemporary hospitality management
33
Innovatives Markenmanagement
32
Qualitative market research : an international journal
31
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ECONIS (ZBW)
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1
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
Saved in:
2
The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay
You, Ya
;
He, Yi
;
Chen, Qimei
;
Hu, Miao
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012494897
Saved in:
3
Mapping sentiments to themes of customer reactions on social media during a security hack : a justice theory perspective
Ivaturi, Koteswara
;
Bhagwatwar, Akshay
- In:
Information & management : the internat. journal of …
57
(
2020
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012300871
Saved in:
4
An app a day keeps a customer connected : explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic
Fang, Yu-Hui
- In:
Information & management : the internat. journal of …
56
(
2019
)
3
,
pp. 377-391
Persistent link: https://www.econbiz.de/10012005341
Saved in:
5
Understanding brand fan page followers' discontinuance motivations : a mixed-method study
Tang, Zhenya
;
Chen, Leida
;
Gillenson, Mark L.
- In:
Information & management : the internat. journal of …
56
(
2019
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011990561
Saved in:
6
Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.
;
Barnes, Stuart J.
;
Zhao, Sesia J.
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011813442
Saved in:
7
Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine
;
Nagy, Gábor
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
Saved in:
8
Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers
Feng, Nan
;
Su, Zhenjing
;
Li, Dahui
;
Zheng, Chundong
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 1061-1070
Persistent link: https://www.econbiz.de/10011947025
Saved in:
9
Consumer loyalty toward smartphone brands : the determining roles of deliberate inertia and cognitive lock-in
Shi, Xinping
;
Lin, Zhibin
;
Liu, Jonathan
;
Hui, Yan Keung
- In:
Information & management : the internat. journal of …
55
(
2018
)
7
,
pp. 866-876
Persistent link: https://www.econbiz.de/10011931892
Saved in:
10
The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji
;
Huang, Liqiang
;
Zhao, Jianliang Leon
;
Hua, …
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
Saved in:
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