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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"International marketing review"
~subject:"Brand equity"
~subject:"China"
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Brand equity
China
Brand management
81
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81
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Markenimage
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International marketing
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Bai, Huifeng
1
Bardhi, Fleura
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Cruz, Angela Gracia B.
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Hang, Haiming
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Brand Content : die Marke als Medienereignis
International marketing review
Journal of business research : JBR
57
The journal of brand management : an international journal
34
Journal of retailing and consumer services
19
The journal of product & brand management
19
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
13
European journal of marketing : EJM
12
Journal of global marketing
12
Marketing intelligence & planning
11
SpringerLink / Bücher
11
Tourism management : research, policies, practice
9
Brand management in emerging markets : theories and practice
8
Journal of international consumer marketing
7
Journal of air transport management
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of the Academy of Marketing Science
5
Springer eBook Collection
5
AMS review : official publication of the Academy of Marketing Science
4
Australasian marketing journal
4
Die Herausforderer : 25 neue Weltkonzerne, mit denen wir rechnen müssen
4
Global business review
4
International journal of sports marketing & sponsorship
4
Journal of business ethics : JOBE
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Journal of travel and tourism marketing
4
The journal of business & industrial marketing
4
The journal of consumer marketing
4
The marketing review
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
IIMB management review
3
International business review : the official journal of the European International Business Academy
3
International journal of advertising : the review of marketing communications
3
International journal of retail & distribution management
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Journal of advertising research
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ECONIS (ZBW)
9
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1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
3
The impact of dialectical thinking on androgynous brand equity across cultures : the moderating role of brand positioning
Bravo Velázquez, Alberto
;
Hang, Haiming
;
Ren, Shengnan
- In:
International marketing review
40
(
2023
)
1
,
pp. 176-193
Persistent link: https://www.econbiz.de/10014227463
Saved in:
4
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
5
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
6
Outbreaks of animosity against the West in China : effects on local brand consumption
Heinberg, Martin
- In:
International marketing review
34
(
2017
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
Saved in:
7
MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin
;
Rose, Susan
;
Wilkins, Stephen
; …
- In:
International marketing review
34
(
2017
)
6
,
pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
Saved in:
8
The impact of brand gender on brand equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
Saved in:
9
How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders
;
Bardhi, Fleura
;
Venkatraman, Meera
- In:
International marketing review
27
(
2010
)
5
,
pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
Saved in:
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