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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Journal of business strategy"
~subject:"Fernsehwerbung"
~subject:"Narrative method"
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Brand Content : die Marke als Medienereignis
Journal of business strategy
Journal of strategic marketing
10
The journal of brand management : an international journal
8
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7
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Advertising in new formats and media : current research and implications for marketers
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Content- und Formatentwicklung : wie Marken den Zuschauer mit bewegten Bildern fesseln können
Hoven, Björn
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 197-212)
.
2013
Persistent link: https://www.econbiz.de/10010212709
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2
Brand Content im TV : how put the "branded" in branded entertainment
Bröckers, Claus
;
Großweischede, Markus
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 117-129)
.
2013
Persistent link: https://www.econbiz.de/10010212715
Saved in:
3
Storytelling : warum Marken Geschichten erzählen müssen
Albers, Markus
;
Handke, Sebastian
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 31-41)
.
2013
Persistent link: https://www.econbiz.de/10010212721
Saved in:
4
The essential brand persona : storytelling and branding
Herskovitz, Stephen
;
Crystal, Malcolm
- In:
Journal of business strategy
31
(
2010
)
3
,
pp. 21-28
Persistent link: https://www.econbiz.de/10003982589
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