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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Journal of business strategy"
~subject:"Firmenimage"
~subject:"Narrative method"
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Firmenimage
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Brand management
42
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6
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Brand Content : die Marke als Medienereignis
Journal of business strategy
The journal of brand management : an international journal
47
Journal of business research : JBR
26
The journal of product & brand management
19
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Journal of strategic marketing
16
SpringerLink / Bücher
14
Corporate reputation review : an international journal
10
European journal of marketing : EJM
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Corporate communications : an international journal
8
International studies of management and organization
8
Marketing intelligence & planning
8
Corporate brand and corporate reputation
7
Journal of retailing and consumer services
7
Psychology & marketing
7
Business horizons
6
Journal of marketing management : MM
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of hospitality management
5
Journal of the Academy of Marketing Science
5
Qualitative market research : an international journal
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
Journal of marketing
4
Springer eBook Collection / Business and Economics
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
Gabler Edition Wissenschaft
3
Handel und Internationales Marketing / Retailing and International Marketing
3
International journal of contemporary hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
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1
Chained to a rock
Hirsch, Peter B.
- In:
Journal of business strategy
38
(
2017
)
5
,
pp. 44-48
Persistent link: https://www.econbiz.de/10011814500
Saved in:
2
Writings on the bathroom wall
Hirsch, Peter B.
- In:
Journal of business strategy
37
(
2016
)
5
,
pp. 46-50
Persistent link: https://www.econbiz.de/10011618248
Saved in:
3
The CEO branding mix
Fetscherin, Marc
- In:
Journal of business strategy
36
(
2015
)
6
,
pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
Saved in:
4
A new sustainability model : engaging the entire firm
McPhee, Wayne
- In:
Journal of business strategy
35
(
2014
)
2
,
pp. 4-12
Persistent link: https://www.econbiz.de/10010385673
Saved in:
5
Storytelling : warum Marken Geschichten erzählen müssen
Albers, Markus
;
Handke, Sebastian
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 31-41)
.
2013
Persistent link: https://www.econbiz.de/10010212721
Saved in:
6
If InterContinental were a sound ... : what would it be?
Spencer, Michael
- In:
Journal of business strategy
31
(
2010
)
4
,
pp. 39-46
Persistent link: https://www.econbiz.de/10003991809
Saved in:
7
The essential brand persona : storytelling and branding
Herskovitz, Stephen
;
Crystal, Malcolm
- In:
Journal of business strategy
31
(
2010
)
3
,
pp. 21-28
Persistent link: https://www.econbiz.de/10003982589
Saved in:
8
The rise and rise of the B2B brand
Wise, Rick
;
Zednickova, Jana
- In:
Journal of business strategy
30
(
2009
)
1
,
pp. 4-13
Persistent link: https://www.econbiz.de/10003832964
Saved in:
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