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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Strategy & leadership : a publication of Strategic Leadership Forum"
~subject:"Media law"
~subject:"Return on Investment"
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Brand Content : die Marke als Medienereignis
Strategy & leadership : a publication of Strategic Leadership Forum
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Brand Content als rechtliche Herausforderung
Fringuelli, Pietro
;
Kamps, Michael
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 243-261)
.
2013
Persistent link: https://www.econbiz.de/10010212706
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2
Content Marketing ROI : Marketing-Erfolg ist messbar - auch in den Social Media
Perrey, Jesko
;
Bauer, Thomas
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 227-242)
.
2013
Persistent link: https://www.econbiz.de/10010212707
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Strategy in the media
Henry, Craig
- In:
Strategy & leadership : a publication of Strategic …
35
(
2007
)
6
,
pp. 58-64
Persistent link: https://www.econbiz.de/10003751237
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