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~isPartOf:"Brand management ; Vol. 2"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
~type_genre:"Book section"
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1
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Brand management ; Vol. 2
Brand management ; Vol. 3
8
Consumer brand relationships : meaning, measuring, managing
8
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
7
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
7
The Oxford handbook of luxury business
7
Brand management ; Vol. 1
6
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
6
Kellogg on marketing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Brand management ; Vol. 4
5
Brand management in emerging markets : theories and practice
5
Fashion branding and communication : core strategies of European luxury brands
5
Innovative Markenführung und -implementierung
5
International marketing ; Vol. 2
5
Kellogg on branding : the marketing faculty of the Kellogg School of Management
5
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
5
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
5
Psychology of branding
5
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
The brand challenge : adapting branding to sectorial imperatives
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Building corporate identity, image and reputation in the digital era
4
Cases on branding strategies and product development : successes and pitfalls
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
4
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
4
Luxury marketing, sustainability and technology : the future of luxury management
4
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
4
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
4
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
4
Strong brands, strong relationships
4
Sustainable Luxury : An International Perspective
4
The Routledge companion to contemporary brand management
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Advancing insights on brand management
3
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
3
Aufbruch : Ingredient Branding schafft Werte
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
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ECONIS (ZBW)
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date (oldest first)
1
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
2
Brand identity and positioning
Kapferer, J. N.
-
2010
Persistent link: https://www.econbiz.de/10003924364
Saved in:
3
The effect of brand attitude and brand image on brand equity
Faircloth, James B.
;
Capella, Louis M.
;
Alford, Bruce L.
-
2010
Persistent link: https://www.econbiz.de/10003924366
Saved in:
4
Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
5
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
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