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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Business history"
~subject:"Designation of origin"
~subject:"Heimarbeit"
~subject:"Internationales Marketing"
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Search: subject_exact:"Herkunftsbezeichnung"
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Designation of origin
Heimarbeit
Internationales Marketing
Herkunftsbezeichnung
9
Brand management
6
Markenführung
6
International marketing
3
Bekleidungsindustrie
2
Brand
2
Brand image
2
Clothing industry
2
Fashion
2
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1935-1959
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Buy British
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Higgins, David M.
2
Almada Câmara, Maria Benedita
1
Barnes, Felicity
1
Clayton, David
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Farrell, Carlyle A.
1
Lin, Xiaohua
1
Miranda Encarnación, José Antonio
1
Niu, Yongge
1
Pinchera, Valeria
1
Rinallo, Diego
1
Skorek, Monika
1
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Brand management in emerging markets : theories and practice
Business history
International marketing review
52
Journal of international consumer marketing
48
Journal of travel and tourism marketing
46
Journal of business research : JBR
44
Tourism management : research, policies, practice
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Asia Pacific journal of marketing and logistics
31
Journal of global marketing
31
Journal of world trade : law, economic policy, public policy
27
Journal of retailing and consumer services
26
International business review : the official journal of the European International Business Academy
24
Food policy : economics planning and politics of food and agriculture
22
The journal of consumer marketing
22
Tourism analysis : an interdisciplinary tourism & hospitality journal
22
Journal of international marketing
19
The journal of product & brand management
18
Tourism management perspectives : TMP
17
Journal of food products marketing
16
Journal of vacation marketing : an international journal
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
The journal of brand management : an international journal
15
Marketing intelligence & planning
14
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
13
Journal of hospitality marketing & management
13
The Estey Centre journal of international law and trade policy
13
Discussion paper series / Philippine Institute for Development Studies
12
Journal of vacation marketing
12
American journal of agricultural economics
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
11
Journal of international food & agribusiness marketing : JIFAM
11
The world economy : the leading journal on international economic relations
11
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
11
Canadian journal of agricultural economics : CJAE
10
Discussion paper / Centre for Economic Policy Research
10
European journal of marketing : EJM
10
European review of agricultural economics : ERAE
10
International journal of wine business research : IJWBR
10
Journal of agricultural & food industrial organization
10
RIETI discussion paper series
10
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ECONIS (ZBW)
9
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9
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1
"Buy British" : an analysis of UK attempts to turn a slogan into government policy in the 1970s and 1980s
Clayton, David
;
Higgins, David M.
- In:
Business history
64
(
2022
)
7
,
pp. 1260-1280
Persistent link: https://www.econbiz.de/10013418948
Saved in:
2
Brand image, cultural association and marketing : "New Zealand" butter and lamb exports to Britain : c. 1920-1938
Barnes, Felicity
;
Higgins, David M.
- In:
Business history
62
(
2020
)
1
,
pp. 70-97
Persistent link: https://www.econbiz.de/10012181778
Saved in:
3
The emergence of Italy as a fashion country : nation branding and collective meaning creation at Florence's fashion shows : 1951-1965
Pinchera, Valeria
;
Rinallo, Diego
- In:
Business history
62
(
2020
)
1
,
pp. 151-178
Persistent link: https://www.econbiz.de/10012181784
Saved in:
4
The country-of-origin effect and the international expansion of Spanish fashion companies : 1975-2015
Miranda Encarnación, José Antonio
- In:
Business history
62
(
2020
)
3
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012181815
Saved in:
5
The brand and its history, part II, branding, culture, and national identity
2020
Persistent link: https://www.econbiz.de/10012181840
Saved in:
6
Appellation of origin brands in China
Niu, Yongge
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 239-248)
.
2014
Persistent link: https://www.econbiz.de/10010417714
Saved in:
7
The building and management of the nation brand : the example of Poland
Wilczak, Agnieszka
;
Skorek, Monika
- In:
Brand management in emerging markets : theories and practice
,
(pp. 223-238)
.
2014
Persistent link: https://www.econbiz.de/10010417716
Saved in:
8
"Home base" and the brand globalization strategies of emerging market multinationals
Lin, Xiaohua
;
Farrell, Carlyle A.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 36-50)
.
2014
Persistent link: https://www.econbiz.de/10010417752
Saved in:
9
Madeira embroidery : a failed collective brand (1935 - 59)
Almada Câmara, Maria Benedita
- In:
Business history
53
(
2011
)
4
,
pp. 583-599
Persistent link: https://www.econbiz.de/10009296444
Saved in:
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