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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Business horizons"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"USA"
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Search: subject_exact:"Markenpolitik"
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USA
Brand management
237
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Brand image
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72
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Brand management in emerging markets : theories and practice
Business horizons
Industrial marketing management : the international journal for industrial and high-tech firms
Tourism management : research, policies, practice
The journal of brand management : an international journal
29
The journal of product & brand management
21
Journal of advertising research
10
Journal of business research : JBR
10
SpringerLink / Bücher
8
International journal of market research : JMRS ; the journal of the Market Research Society
7
The IUP journal of brand management : IJBRM
7
European journal of marketing : EJM
6
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing for higher education
6
Corporate reputation review : an international journal
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of sport management and marketing : IJSMM
5
Journal of international consumer marketing
5
Journal of international marketing
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Report / Marketing Science Institute
5
International journal of wine business research : IJWBR
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
MSI reports : working paper series
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Report / Marketing Science Institute / Marketing Science Institute
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Sport management review
4
The journal of consumer marketing
4
Brand management ; Vol. 1
3
Brands : interdisciplinary perspectives
3
Foundations of corporate heritage
3
International journal of advertising : the quarterly review of marketing communications
3
JMM : the international journal on media management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
13
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date (oldest first)
1
Channel members' relationships with the brands they sell and the organizations that own them
Lawrence, Benjamin
;
Kaufmann, Patrick J.
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 148-161
Persistent link: https://www.econbiz.de/10012146619
Saved in:
2
Brand USA : a natural quasi-experiment evaluating the success of a national marketing campaign
Zavattaro, Staci M.
;
Fay, Daniel L.
- In:
Tourism management : research, policies, practice
70
(
2019
),
pp. 42-48
Persistent link: https://www.econbiz.de/10011949605
Saved in:
3
Cultural intermediaries in place branding : who are they and how do they construct legitimacy for their work and for themselves?
Warren, Giannina
;
Dinnie, Keith
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 302-314
Persistent link: https://www.econbiz.de/10011814727
Saved in:
4
Profit from poetry : bards, brands, and burnished bottom lines
Brown, Stephen
;
Wijland, Roel
- In:
Business horizons
58
(
2015
)
5
,
pp. 551-561
Persistent link: https://www.econbiz.de/10011349248
Saved in:
5
Tourism brochures : linking message strategies, tactics and brand destination attributes
Brito, Pedro Quelhas
;
Pratas, Joaquim
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 123-138
Persistent link: https://www.econbiz.de/10010508427
Saved in:
6
Context effects in the evaluation of business-to-business brand alliances
Kalafatis, Stavros P.
;
Riley, Debra
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
43
(
2014
)
2
,
pp. 322-334
Persistent link: https://www.econbiz.de/10010364517
Saved in:
7
Toward a compelling customer touchpoint architecture
Dhebar, Anirudh
- In:
Business horizons
56
(
2013
)
2
,
pp. 199-205
Persistent link: https://www.econbiz.de/10009732760
Saved in:
8
How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
Saved in:
9
Special issue: Business to business branding
Christodoulides, George
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009491983
Saved in:
10
A model of destination branding : integrating the concepts of the branding and destination image
Qu, Hailin
;
Kim, Lisa Hyunjung
;
Im, Holly Hyunjung
- In:
Tourism management : research, policies, practice
32
(
2011
)
3
,
pp. 465-476
Persistent link: https://www.econbiz.de/10008907135
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